20.500.12556/RUP-21873 Gender role reversal in gig economy households a sociological insight from Southeast Asia with evidence from Pakistan The rapid growth of the gig economy and digital platforms is challenging traditional gender roles, particularly in developing countries where structural inequalities continue to shape labor and household dynamics. Despite growing global interest in gender equity and digital inclusion, limited research has examined how gig work, digital access, and women’s income contributions interact to influence household gender dynamics within culturally conservative contexts. This study aimed to investigate the multidimensional impacts of women’s participation in gig work on time use redistribution, intra-household decision making, gender ideology, and role reversal within households in Pakistan. Using a cross-sectional survey design, data were collected from a representative sample of married couples engaged in the gig economy across urban and peri-urban areas of Pakistan. A quantitative analysis was conducted employing a combination of an analysis of variance, ordinal logistic regression, hierarchical multiple regression, and structural equation modeling to evaluate the direct and indirect relationships between constructs. The findings revealed that women’s gig work participation significantly predicted enhanced digital access, greater income contributions, and increased intra-household decision-making power. These, in turn, contributed to a measurable shift in gender ideology toward equality norms and a partial reversal of traditional gender roles, particularly in household labor division. The study concludes that the intersection of economic participation and digital empowerment serves as a catalyst for progressive gender restructuring within households. Policy implications include the need for gender-responsive labor policies, investment in digital infrastructure, and targeted interventions to support empowering women in non-traditional work roles. Hitra rast ekonomije gig in digitalnih platform predstavlja izziv za tradicionalne spolne vloge, zlasti v državah v razvoju, kjer strukturne neenakosti še naprej oblikujejo dinamiko dela in gospodinjstev. Kljub naraščajočemu globalnemu zanimanju za enakost spolov in digitalno vključenost je le malo raziskav preučilo, kako delo po naročilu, digitalni dostop in prispevki žensk k dohodku medsebojno vplivajo na dinamiko spolov v gospodinjstvih v kulturno konzervativnih kontekstih. Namen te študije je bil raziskati večdimenzionalne vplive sodelovanja žensk pri delu po naročilu na prerazporeditev porabe časa, odločanje znotraj gospodinjstva, spolno ideologijo in zamenjavo vlog znotraj gospodinjstev v Pakistanu. Z uporabo presečne ankete so bili zbrani podatki iz reprezentativnega vzorca poročenih parov, ki sodelujejo v ekonomiji gig v urbanih in primestnih območjih Pakistana. Izvedena je bila kvantitativna analiza s kombinacijo analize variance, ordinalne logistične regresije, hierarhične multiple regresije in modeliranja strukturnih enačb za oceno neposrednih in posrednih povezav med konstrukti. Ugotovitve so pokazale, da je sodelovanje žensk pri delu po naročilu pomembno napovedovalo izboljšan dostop do digitalnega sveta, večje prispevke k dohodku in povečano moč odločanja znotraj gospodinjstva. To pa je posledično prispevalo k merljivemu premiku v ideologiji spolov k normam enakosti in delnemu preobratu tradicionalnih spolnih vlog, zlasti pri delitvi gospodinjskega dela. Študija ugotavlja, da preplet ekonomske udeležbe in digitalnega opolnomočenja služi kot katalizator za postopno prestrukturiranje spolov v gospodinjstvih. Politične posledice vključujejo potrebo po politikah dela, ki upoštevajo enakost spolov, naložbe v digitalno infrastrukturo in ciljno usmerjene intervencije za podporo opolnomočenju žensk v netradicionalnih delovnih vlogah. gig economy digital inclusion women's empowerment gender ideology intra-household decision making role reversal true false false Angleški jezik Slovenski jezik Neznano 2025-10-08 03:07:59 2026-02-04 10:42:17 2026-02-05 08:27:35 0000-00-00 00:00:00 2025 0 0 str. 1-24 iss. 10 Vol. 15 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 33:305 2075-4698 10.3390/soc15100276 252018179 RAZ_Umar_Daraz_2025.pdf RAZ_Umar_Daraz_2025.pdf 1 696361ED6E08351C03C51089F2D58E55 be507cdd39958f92eb9bcf38e1c1faeb83c6cc99ec7b149282196020ca60b31d a2ed2244-01ad-11f1-b092-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32907 https://www.mdpi.com/2075-4698/15/10/276 0 afc13c17-01ad-11f1-b092-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32908 Fakulteta za management 0 0 0