20.500.12556/RUP-492 Exploring consumer reactions to the recession in Slovenia and Bosnia and Herzegovina In order to analyze the impact of the current economic crisis on consumers of FMCG products in the Balkan region this paper investigates changes and trends in consumer values and attitudes between years 2007 and 2009 in Slovenia and Bosnia and Herzegovina. A comparison of value ranks and factor scores between the two years and two countries shows some significant differences and surprising findings in terms of changes in consumer values and attitudes, which were otherwise expected to be relatively stable over a short time period. In order to provide an insight into questions of if, why and how the crisis differently affected Slovene and Bosnian consumers, possible causes for identified differences are discussed from the theoretical and practical standpoint and several managerial implications are suggested. recesija porabniki stališča vrednote Slovenija Bosna in Hercegovina recession consumers attitudes values Slovenia Bosnia and Herzegovina true true false Angleški jezik Neznan jezik Delo ni kategorizirano 2013-10-15 12:04:54 2013-10-15 12:04:54 2024-03-01 11:55:38 0000-00-00 00:00:00 2012 0 0 str. 121-144 no. 2 Vol. 10 Summer 2012 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1854-6935 338(497.4:497.6) 4471511 http://www.fm-kp.si/zalozba/ISSN/1581-6311/10_121-144.pdf 1 https://repozitorij.upr.si/Dokument.php?lang=slv&id=492 Fakulteta za management 0 0 0