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183. Celovito vključevanje funkcij podjetja v doseganje nposlovne odličnostiGabrijel Devetak, 2002, published professional conference contribution Abstract: Ustvarjalnost in poslovna odličnost z vsakdanjo povezavo z marketingom in trženjem in s skrbjo za inovacijsko politiko je iz dneva v dan bolj izrazita. Prispevek obravnava ustvarjalno ozračje v podjetju in skrb za ustvarjalnost v povezavi s trženjem. Veliko prostora v prispevku namenjam poslovni odličnosti,kakovosti in priznanju Republike Slovenije na tem področju. Bistvo filozofije in prakse trženja temelji na dejstvu, da izhajamo iz plačilno sposobnega povpraševanja; na osnovi tega razvijamo, oblikujemo in proizvajamo ustrezne izdelke (ali izvajamo storitve) za pravočasno ugotovljeno konkretno ppovpraševanje. S tem zadovoljimo kupce, zaposlene in lastnike kapitala. V organizacijah z dobrim sodelovanjem med strokovnjaki trženja in ustvarjalci drugih odde lahko prilakujemo ustrezne poslovne rezultate in ustvarjalno ozračje za nadaljnji reazvoj, osvajanje novih zahtevnih izdelkov oz. storitev ter novih trgov EU in širše.
Keywords: marketing, kakovost
Published in RUP: 15.10.2013; Views: 4287; Downloads: 95
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184. Synergies in marketing management in camping tourism on the Slovenian Adriatic coastŠtefan Bojnec, Martina Drakulić, 2012, original scientific article Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published in RUP: 15.10.2013; Views: 4041; Downloads: 106
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188. Promocija zdravja v lokalni skupnostiDamjana Sušanj, 2008, undergraduate thesis Keywords: zdravje, zdrav življenjski slog, tveganje, dejavniki tveganja, družbene spremembe, kronične nalezljive bolezni, promocija zdravja, socialni marketing, vrednote, vedenjski vzorci
Published in RUP: 15.10.2013; Views: 4385; Downloads: 254
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