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155. Services marketing : people, technology, strategyChristopher H. Lovelock, 2001, higher education textbook Abstract: Services marketing : people, technology, strategy Keywords: trženje, marketing, storitve, servisi, vrednotenje, vodenje, poslovodni delavci, poklicna uspešnost, strategija, strategija trženja, trg, cene, dodana vrednost, potrošnik, komuniciranje, kvaliteta Published in RUP: 10.07.2015; Views: 4305; Downloads: 108 Link to full text |
156. Marketing tourism destinations online : strategies for the information age1999, developement research Abstract: Marketing tourism destinations online : strategies for the information age Keywords: marketing, trženje, turizem, Internet, informacijska družba, on-line, informacijski sistemi, MIS, informacijska tehnologija, WWW, World Wide Web, svet, dežele, distribucija, potovanja, prodaja, primeri, case study Published in RUP: 10.07.2015; Views: 3654; Downloads: 30 Link to full text |
157. Service management and marketing : a customer relationship management approachChristian Grönroos, 2000, review Abstract: Service management and marketing : #a #customer relationship management approach Keywords: marketing, trženje, vzajemno trženje, management, strateški management, storitve, panoge dejavnosti, servisi, gospodarske dejavnosti, vodenje, notranja kontrola, kultura podjetja, tržna struktura, konkurenčnost, prednost, strokovno delo, produktivnost, industrijska organizacija, kvaliteta, zagotavljanje kvalitete, TQM, celovita kvaliteta, perspektive, potrošnik, potrebe, vrednote, paradigme, tržno planiranje, alternative, kupci, poraba, uporabniki, poslovni odnosi, blagovne znamke, image, predstava, komuniciranje, integracijski procesi Published in RUP: 10.07.2015; Views: 10633; Downloads: 500 Link to full text |
158. The customer marketing method : how to implement and profit from customer relationship managementJay Curry, 2000, manual Abstract: #The #customer marketing method : how to implement and profit from customer relationship management Keywords: potrošnik, motiviranje, vedenje, behaviorizem, intervjuji, tržne raziskave, zagotavljanje kvalitete, pospeševanje prodaje, dobiček, metode, poslovni rezultati, marketing, trženje, management, prodaja, kupci, uporabniki, nakup, zaznavanje, karakterologija, psihologija potrošnika, novi proizvodi Published in RUP: 10.07.2015; Views: 3433; Downloads: 150 Link to full text |
159. International marketing researchC. Samuel Craig, Susan P. Douglas, 2000, higher education textbook Abstract: International marketing research Keywords: mednarodno trženje, globalizacija, marketing, trženje, strategija trženja, tržne raziskave, design, poslovno okolje, podatki, baze podatkov, podatkovne strukture, vzorčenje, spremenljivke, hierarhija, merila, razlike, informacijski viri, tehnika, informacijski sistemi Published in RUP: 10.07.2015; Views: 3986; Downloads: 88 Link to full text |
160. The development and management of visitor attractionsJohn Swarbrooke, 2000, higher education textbook Abstract: #The #development and management of visitor attractions Keywords: turizem, turistični proizvod, management, vodenje, prihodnost, kultura, muzeji, narava, naravna bogastva, znamenitosti, zabava, zabavna industrija, nakup, gostinstvo, marketing, trženje, strategija, strategija trženja, kvaliteta, uporaba človeških zmogljivosti, učbeniki, primeri, case study, Velika Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment, entertainment industry, shopping, catering, marketing, strategy, marketing strategy, quality, human resource management, textbooks, cases, case study, Great Britain Published in RUP: 10.07.2015; Views: 4428; Downloads: 126 Link to full text |