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103. Services marketing : people, technology, strategyChristopher H. Lovelock, 2001, higher education textbook Abstract: Services marketing : people, technology, strategy Keywords: trženje, marketing, storitve, servisi, vrednotenje, vodenje, poslovodni delavci, poklicna uspešnost, strategija, strategija trženja, trg, cene, dodana vrednost, potrošnik, komuniciranje, kvaliteta Published in RUP: 10.07.2015; Views: 4299; Downloads: 108 Link to full text |
104. Managing for results : economic tasks and risk-taking decisionsPeter Ferdinand Drucker, 1999, manual Abstract: Managing for results : economic tasks and risk-taking decisions Keywords: management, vodenje, upravljanje, praksa, predstava, manager, priložnosti, tveganje, organiziranost, odločanje, poslovne odločitve, strategija Published in RUP: 10.07.2015; Views: 3364; Downloads: 54 Link to full text |
105. Breaktrough technology project managementBennet P. Lientz, Kathryn P. Rea, 1999, manual Abstract: Breaktrough technology project management Keywords: management, planiranje poslovanja, kontrola, poslovno komuniciranje, informacijska tehnologija, projekti, vodenje, manager, management consultants, uspešnost poslovanja, osnove, orodja, projektno vodenje, vodenje projektov, planiranje, stroškovna analiza, strokovno delo Published in RUP: 10.07.2015; Views: 3223; Downloads: 44 Link to full text |
106. Service management and marketing : a customer relationship management approachChristian Grönroos, 2000, review Abstract: Service management and marketing : #a #customer relationship management approach Keywords: marketing, trženje, vzajemno trženje, management, strateški management, storitve, panoge dejavnosti, servisi, gospodarske dejavnosti, vodenje, notranja kontrola, kultura podjetja, tržna struktura, konkurenčnost, prednost, strokovno delo, produktivnost, industrijska organizacija, kvaliteta, zagotavljanje kvalitete, TQM, celovita kvaliteta, perspektive, potrošnik, potrebe, vrednote, paradigme, tržno planiranje, alternative, kupci, poraba, uporabniki, poslovni odnosi, blagovne znamke, image, predstava, komuniciranje, integracijski procesi Published in RUP: 10.07.2015; Views: 10625; Downloads: 500 Link to full text |
107. The development and management of visitor attractionsJohn Swarbrooke, 2000, higher education textbook Abstract: #The #development and management of visitor attractions Keywords: turizem, turistični proizvod, management, vodenje, prihodnost, kultura, muzeji, narava, naravna bogastva, znamenitosti, zabava, zabavna industrija, nakup, gostinstvo, marketing, trženje, strategija, strategija trženja, kvaliteta, uporaba človeških zmogljivosti, učbeniki, primeri, case study, Velika Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment, entertainment industry, shopping, catering, marketing, strategy, marketing strategy, quality, human resource management, textbooks, cases, case study, Great Britain Published in RUP: 10.07.2015; Views: 4425; Downloads: 126 Link to full text |
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