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235. Farm growth in Hungary, Slovenia and FranceLajos Zoltán Bakucs, Štefan Bojnec, Imre Fertő, Laure Latruffe, 2010, published scientific conference contribution Abstract: The article investigates the validity of Gibrat's Law for French, Hungarian and Slovenian farms with FADN data and Heckman selection models, quantiles regressions and panel unit root tests. The contribution to the literature is three fold. First, we compare farm growth in countries with rather different farm structures. Second, we apply two different testing techniques. Finally, we focus on specialised crop and dairy farms rather than all farms, avoiding biases due to heterogeneous structures across the agricultural sector. Results reject the Gibrat's Law for crop farms in France (except for one sub-period) and Hungary but confirm it for French and Slovenian dairy farms. Keywords: nekmetijski dohodki, investicije Published in RUP: 15.10.2013; Views: 5758; Downloads: 99 Link to full text |
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238. Implementacija sistema certificiranja nacionalnih poklicnih kvalifikacij kot dejavnika konkurenčnosti delovne sileMarija Rok, 2009, master's thesis Keywords: nacionalna poklicna kvalifikacija, vseživljenjsko učenje, neformalno učenje, izkustveno učenje, konkurenčnost, trg dela, zaposlenost, nezaposlenist, certifikatni sistem Published in RUP: 15.10.2013; Views: 3348; Downloads: 150 Link to full text This document has more files! More... |
239. Synergies in marketing management in camping tourism on the Slovenian Adriatic coastŠtefan Bojnec, Martina Drakulić, 2012, original scientific article Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets. Keywords: synergy, marketing management, camping tourism, advertising, Slovenia Published in RUP: 15.10.2013; Views: 3892; Downloads: 106 Link to full text |
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