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1.
Unique destination attributes as a basis of tourism experience
Petra Zabukovec Baruca, Žana Čivre, 2022, original scientific article

Abstract: In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.
Keywords: uniqueness, destination, unique attributes, tourism experience
Published in RUP: 03.11.2023; Views: 271; Downloads: 4
.pdf Full text (185,17 KB)

2.
Vloga vrednost pri motivaciji za potovanja med pripadniki generacije Z : zaključni projekt
Zala Račič, 2023, undergraduate thesis

Keywords: generacija Z, vrednote, motivacija, nakupne navade
Published in RUP: 19.06.2023; Views: 514; Downloads: 29
.pdf Full text (1,14 MB)

3.
Vloga družbenega omrežja TikTok pri odločitvah za potovanja : zaključni projekt
Ariana Kržin, 2022, undergraduate thesis

Keywords: turizem, družbena omrežja, TikTok, potovalne odločitve
Published in RUP: 22.12.2022; Views: 870; Downloads: 106
.pdf Full text (1,32 MB)

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Osebnost blagovne znamke v športnem turizmu : zaključni projekt
Jernej Meško, 2021, undergraduate thesis

Keywords: turizem, blagovna znamka, športna prireditev, Istrski kolesarski maraton
Published in RUP: 31.08.2021; Views: 1461; Downloads: 66
.pdf Full text (790,08 KB)

8.
Analiza vsebine na družbenem omrežju Pinterest : primerjava Ljubljane in Zagreba
Anja Fortuna, 2016, undergraduate thesis

Keywords: turizem, marketing, destinacije, družbena omrežja
Published in RUP: 26.03.2021; Views: 848; Downloads: 40
.pdf Full text (2,28 MB)

9.
Strategija trženja turistične destinacije Prlekija : zaključni projekt
Kristjan Sovič, 2016, undergraduate thesis

Keywords: turizem, destinacija, trženje, Prlekija
Published in RUP: 26.03.2021; Views: 854; Downloads: 38
.pdf Full text (1,20 MB)

10.
Marketinški načrt na primeru podjetja Adrenalinček : zaključni projekt
Lara Vučić, 2018, undergraduate thesis

Keywords: turizem, marketing, marketinški načrt, Adrenalinček, Eko plac
Published in RUP: 19.03.2021; Views: 830; Downloads: 48
.pdf Full text (555,05 KB)

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