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11.
Towards internationalization of higher education
Anita Trnavčevič, Nada Trunk Širca, Vinko Logaj, 2005, published scientific conference contribution

Found in: osebi
Keywords: higher education, internationalisation, marketization, commodification of education
Published: 15.10.2013; Views: 1631; Downloads: 20
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12.
Študija paradigm raziskovanja v magistrskih nalogah s področja družboslovja
Anita Trnavčevič, 2010, original scientific article

Abstract: Podiplomski študijski programi, torej magistrski in doktorski program, ki se končujeta z diplomskim delom, večinoma individualno nalogo, sta za mnoge študente teh programov prvi korak v raziskovalno delo. Kako študenti v magistrskih nalogah opredeljujejo paradigme, pa je raziskovalno vprašanje tegačlanka. Ugotavljamo, da v magistrskih nalogah, ki smo jih zajeli v vzorec,prevladuje kvantitativna paradigma in tudi paradigma mešanih metod, ki pa nista eksplicitno zapisani.
Found in: osebi
Keywords: raziskovanje, metodologija, paradigme, parametri paradigm
Published: 15.10.2013; Views: 1923; Downloads: 45
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13.
The marketisation process in Slovenia: the third way?
Anita Trnavčevič, 2000, published scientific conference contribution abstract

Found in: osebi
Keywords: izobraževanje, šolska politika, marketizacija, pravičnost, enakost
Published: 15.10.2013; Views: 1608; Downloads: 17
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14.
Marketing culture as a tool for development of a sustainable organization
Roberto Biloslavo, Anita Trnavčevič, 2011, published scientific conference contribution

Abstract: Within the category of organizational assets, the Žcultureʼ of the organization is that element which forms most slowly, but in turn has the most sustainable and, in companies with a strong culture, also the strongest influence on the operation of the organization. Thus it is no surprise that theoreticians and practitioners of management have focussed on the question of what kind of culture an organization needs that would amount to a source of sustainable competitive advantage. As certain current research has shown marketing culture may be the answer to this question. Changing the culture of an organization into marketing culture is a process that may begin and be motivated solely if we know to which extent the marketing culture is already present or developed within the organization. This is even more important if we consider that only organizations which really focused on their customersʼ needs are ready to develop and invest in new green technologies. The paper presents an instrument for the measurement of marketing culture, its implementation in a representative sample of medium-large and large food processing companies in Slovenia and discusses the methodological questions and implications, which rose from the use of the developed instrument.
Found in: osebi
Keywords: marketing, culture, development
Published: 15.10.2013; Views: 1691; Downloads: 18
URL Full text (0,00 KB)

15.
Management znanja v visokošolskih zavodih
Doris Gomezelj Omerzel, Roberto Biloslavo, Anita Trnavčevič, 2010, scientific monograph

Found in: osebi
Keywords: management, znanje
Published: 15.10.2013; Views: 2474; Downloads: 34
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16.
Internal marketing and schools
Vinko Logaj, Anita Trnavčevič, 2006, original scientific article

Found in: osebi
Keywords: education, marketization, marketing, internal marketing, human resource management
Published: 15.10.2013; Views: 1851; Downloads: 22
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17.
Evalvacija izobraževalnega programa v luči izboljševanja kakovosti organizacije
Mateja Brejc, 2005, master's thesis

Found in: osebi
Keywords: izobraževanje, izobraževalni program, evalvacija, kakovost
Published: 15.10.2013; Views: 2006; Downloads: 46
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18.
Učitelj - akvitizer? Ponudba izbirnih predmetov v osnovni šoli
Bojan Novak, 2012, master's thesis

Found in: osebi
Keywords: izobraževanje, osnovna šola, marketing, promocija, izbirni predmeti
Published: 15.10.2013; Views: 1798; Downloads: 48
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19.
Vloga osnovne šole pri ohranjanju kraja - analiza metafor
Dragica Mazej, 2010, master's thesis

Found in: osebi
Keywords: osnovna šola, okolje, metafore, tradicija, dediščina, trajnostni razvoj, menjalni odnosi, izobraževanje, okoljska vzgoja
Published: 15.10.2013; Views: 1417; Downloads: 55
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20.
Učinkovitost prehoda mladih iz formalnega izobraževanja v zaposlitev
Matej Likar, 2008, undergraduate thesis

Found in: osebi
Keywords: formalno izobraževanje, šole, trg dela, zaposlitev, zaposljivost, učinkovitost, kompetence, brezposelnost
Published: 15.10.2013; Views: 1362; Downloads: 61
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