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21.
Marketinška kultura v storitvenih dejavnostih
Roberto Biloslavo, Armand Faganel, Borut Kodrič, Anita Trnavčevič, 2012, scientific monograph

Found in: osebi
Keywords: trženje, storitve
Published: 15.10.2013; Views: 1694; Downloads: 27
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22.
Vpliv organizacijske kulture na udejanjanje učeče se organizacije in stabilnost kupcev
Jernej Križmančič, 2011, master's thesis

Found in: osebi
Keywords: management, modeli, organizacijska kultura, podjetja, raziskave, kupci, učeča se organizacija
Published: 15.10.2013; Views: 1475; Downloads: 56
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23.
Knowledge management and organisational culture in higher education institutions
Doris Gomezelj Omerzel, Roberto Biloslavo, Anita Trnavčevič, 2011, original scientific article

Abstract: This paper focuses on the higher education area in a small Central European country. Its purpose is to explore the concept of culture, the concept of knowledge management (KM) as well as the correlations among their dimensions at the university level. Since we assume that it is educational personnel who is involved in KM processes, our research covered the teaching staff. Our questionnaire is based on a similar research carried out by Wilkens et al. (2004). The literature is reviewed and the empirical analysis is performed in order to examine and to explain the relationship between organisational culture and knowledge management. The findings presented in the paper can be important for further development of the higher education sector in Central and Eastern European countries as well as for other profit oriented industries.
Found in: osebi
Keywords: znanje, management, organizacijska kultura, visoko šolstvo
Published: 15.10.2013; Views: 1115; Downloads: 55
URL Full text (0,00 KB)

24.
The imaginary of commodified education: Open days at Slovenian
Anita Trnavčevič, 2008, original scientific article

Abstract: The purpose of this paper is to discuss the open day at grammar schools in Slovenia (a post-socialist country) from two perspectives, namely from that of marketisation and commodification of education and from the point of view of marketing education. Slovenia, as have many countries around the world, undertook the restructuring of public schools in line with marketisation and privatisation. In two grammar schools an observation of the open day was carried out, documents were analysed, i.e. mainly school publications and other printed materials, the principal's speech was recorded at one school, aninterview with one principal conducted and unstructured interviews with parents and students - promoters of their school carried out. The findings were discussed within Baudrillard's framework of simulacra and critically reflected through marketing perspective.
Found in: osebi
Keywords: marketizacija, izobraževalna politika, komodifikacija, kvalitativno raziskovanje
Published: 15.10.2013; Views: 1835; Downloads: 10
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25.
From quality to audit culture: who dares to say NO?
Anita Trnavčevič, Vinko Logaj, 2008, published scientific conference contribution

Found in: osebi
Keywords: education, quality, audit culture
Published: 15.10.2013; Views: 1998; Downloads: 21
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Marketinško komuniciranje šole z okolico
Abdurahman Bajrić, 2008, master's thesis

Found in: osebi
Keywords: trženjsko komuniciranje, šola, učitelji, starši, proces komuniciranja, ciljne skupine, potrebe, želje, zadovoljstvo uporabnikov
Published: 15.10.2013; Views: 1374; Downloads: 36
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29.
Introduction to section A: The role of higher education in a post-conflict society
Anita Trnavčevič, 2010, short scientific article

Found in: osebi
Keywords: visoko šolstvo, sodobna družba
Published: 15.10.2013; Views: 1447; Downloads: 54
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30.
Interno marketinško komuniciranje - študija primerna osnovne šole
Boža Šarbek, 2007, master's thesis

Found in: osebi
Keywords: komuniciranje, interno komuniciranje, interni marketing, markektinško komuniciranje, osnovna šola
Published: 15.10.2013; Views: 1160; Downloads: 32
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