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1.
The effectiveness of dual branding in the agricultural sector
Christo A. Bisschoff, Hendrik P. van Staaden, Amareza Buys, 2013, original scientific article

Found in: osebi
Keywords: corporate identity, marketing strategy, dual branding, mono-branding, market awareness
Published: 15.10.2013; Views: 1361; Downloads: 23
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2.
The effectiveness of South Africa's immigration policy for addressing skills shortages
Fatima Rasool, Christoff Botha, Christo A. Bisschoff, 2012, original scientific article

Abstract: South Africa is presently experiencing a serious shortage of skilled workers. This situation is negatively influencing the economic prospects and global participation of the country. The primary purpose of the study was to determine the effectiveness of sas immigration policy to support skills immigration. The outcome of this study indicated that South Africas immigration policy is restrictive and has undoubtedly influenced the shortage of skills in the country. This study has confirmed the findings of similar studies undertaken by the Centre for Development and Enterprise that South Africas skills immigration policy is very restrictive and is thus not helpful in addressing the skills shortages of the country.
Found in: osebi
Keywords: izseljevanje, priseljevanje, beg možganov, dejavniki migracije, globalizacija
Published: 15.10.2013; Views: 1369; Downloads: 22
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3.
Empirical evaluation of a preliminary model to identify low-risk MBA applicants
Christo A. Bisschoff, 2012, original scientific article

Abstract: This article reports on the second stage of the model, namely to empirically evaluate the model's performance and validity across all three of the identified categories. These categories are 'Low-to-no risk' applicants for the MBA; and those applicants who did not complete the degree in 3 years, classified as 'Medium-to-low risk' applicants who are expected to complete their degree in extended study year, and 'High-risk' applicants who are not expected to complete their degrees and who drop out of the programme. The final-year MBA students at the PBS in 2004 and 2005 served as the research population. The results were very satisfactory. Concerning the categories Low-to-no risk and Medium-tolow risk applicants, the model can be used as predictive tool, presenting a validity higher than 60% (p = 0.9) and 90% (p= 0.7) respectively. Caution, however, looms at the category of High-risk applicants where the model judges too harshly with an error of 13.7% (p=0.7).
Found in: osebi
Keywords: napovedovalni model, MBA, veljavnost, tveganje
Published: 15.10.2013; Views: 917; Downloads: 23
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