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Keywords: vedenjska ekonomija, pristranskost, hevristike, učinek sidranja, določanje cen
Published in RUP: 07.06.2021; Views: 1102; Downloads: 34
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Keywords: potrošništvo, sreča, oglaševanje, nakupno izbiranje, materialne dobrine, potrošniška želja, sodobni marketing
Published in RUP: 20.11.2020; Views: 1726; Downloads: 100
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