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242. Synergies in marketing management in camping tourism on the Slovenian Adriatic coastŠtefan Bojnec, Martina Drakulić, 2012, original scientific article Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published in RUP: 15.10.2013; Views: 4001; Downloads: 106
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245. Nona MarijaMartina Glavić, 2010, undergraduate thesis Keywords: biografije, življenjske zgodbe, etnologija, šavrinke, formalno in neformalno delo, sorodstvo, družinski odnosi, zdravilstvo, slovenska Istra, diplomska dela
Published in RUP: 15.10.2013; Views: 3342; Downloads: 80
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248. Organizacijska kultura kao djelotvorno sredstvo za upravljanje sigurnošću i zdravljem na raduMartina Miklavčič Šumanski, Igor Kolenc, Mirko Markič, 2008, original scientific article Keywords: anketa, etika, proizvodno podjetje, organizacijska kultura, program dela, varnost, zdravje, stanje, vrednote
Published in RUP: 15.10.2013; Views: 4100; Downloads: 38
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249. Genetska opredelitev za meticilin občutljivih in proti meticilinu odpornih sevov Staphylococcus aureus, izoliranih iz hemokultur v slovenskih bolnišnicah, s tipizacijo SPAVesna Špik, Irena Grmek-Košnik, Slavica Lorenčič Robnik, Tjaša Žohar Čretnik, Ljudmila Sarjanović, Martina Kavčič, Dušan Harlander, Iztok Štrumbelj, Viktorija Tomič, Irena Piltaver-Vajdec, Jerneja Fišer, Jana Kolman, Manica Müller-Premru, 2009, review article Abstract: Staphylococcus aureus je drugi najpogostejši bakterijski povzročitelj invazivnih okužb v Sloveniji. S tipizacijo izolatov za meticilin občutljivih S. aureus (MSSA) in proti meticilinu odpornih S. aureus (MRSA) iz hemokultur bolnikov z bakteriemijo iz vse Slovenije v 6- mesečnem obdobju smo poskušali ugotoviti, katerim spa tipom pripadajo invazivni izolati MSSA in MRSA v Sloveniji, kakšna je genetska raznolikost MSSA in MRSA ter preveriti uporabnost tipizacije spa za epidemiološke raziskave S. aureus v Sloveniji. Od 1. septembra 2006 do 28. februarja 2007 smo v 11 slovenskih laboratorijih, ki izvajajo mikrobiološko diagnostiko za 15 bolnišnic, zbirali zaporedno izolirane primoizolate MSSA (največ pet) in zaporedno izolirane primoizolate MRSA (največ pet) iz hemokultur bolnikov. Izolate S. aureus smo tipizirali s tipizacijo spa, to je z določanjem nukleotidnega zaporedja polimorfnega X dela gena spa, ki kodira protein A. Od 58 zbranih izolatov S. aureus iz vse Slovenije smo uspeli tipizirati 54 izolatov. Prevladujoči spa tipi med izolatiMSSA so bili t091, t015 in t005, med izolati MRSA pa t041. Ugotovili smo, da spa tipi, ki prevladujejo med invazivnimi izolati S. aureus pri nas, prevladujejo tudi v sosednjih državah. Tipizacija S. aureus z metodo spa je pokazala veliko genetsko raznolikost invazivnih sevov MSSA in manjšo raznolikost invazivnih sevov MRSA. Tipizacija spa je uporabna tipizacijska metoda za lokalno epidemiologijo MSSA v kratkem in daljšem časovnem obdobju.
Keywords: Staphylococcus aureus, bakteriemija, hemokulture, molekularna tipizacija, tipizacija spa
Published in RUP: 15.10.2013; Views: 4937; Downloads: 50
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