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12. Slikanica Tacamuca (S. Makarovič, G. Vahen) kot večkodno besedilo : diplomsko deloKatarina Žnidaršič, 2014, undergraduate thesis Keywords: večkodnost, vizualna slovnica, slikovni kod, besedni kod, medosebna metafunkcija, pravljice, slikanice Published in RUP: 10.07.2015; Views: 5183; Downloads: 556 Full text (3,48 MB) |
13. Menjava jezikovnega koda in neverbalna komunikacija med vzgojiteljico in otroki : študija primeraVida Zabukovnik, 2013, undergraduate thesis Keywords: sporazumevanje, jezikovni/nejezikovni kod, jezikovno preklapljanje, narečni jezik, zborni jezik, nejezikovna komunikacija, besedilna vrsta navodilo, vplivanjska vloga, večkodno besedilo Published in RUP: 10.07.2015; Views: 2955; Downloads: 154 Full text (687,39 KB) |
14. Učbeniška besedila o Primožu Trubarju. Izbor izraznih sredstev vrednotenja v verbalnih in večkodnih besedilih ter njihova vloga na besedilni ravniSonja Starc, 2010, independent scientific component part or a chapter in a monograph Abstract: Razprava obravnava besedna in nebesedna izrazna sredstva, s katerimi je v učbeniških besedilih za slovenščino in zgodovino (1858-2002) vrednoteno delo Primoža Trubarja. Analiza se osredotoči na stavek kot prikaz(ovanje), in sicerna relacijske stavke (istovetnostne in atributivne) v verbalnem besedilu,upoštevajoč teorijo sistemske in funkcijske slovnice M. A. K. Hallidaya, ter na razmerje med verbalnim in slikovnim v večkodnih besedilih, po teoriji Kressa in van Leeuwena, pri tem pa izpostavlja tudi vlogo usmerjevalnih leksemov. Keywords: vrednotenje, snovni stavki, relacijski stavki, istovetni relacijski stavki, atributivni relacijski stavki, večkodna besedila, interakcija med slikovnim in besednim, usmerjevalni leksem, jezikovna didaktika Published in RUP: 15.10.2013; Views: 5881; Downloads: 355 Link to full text |
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17. The role of salience in newspaper advertisments with a view to their development as a genreSonja Starc, 2008, independent scientific component part or a chapter in a monograph Abstract: The paper presents an analysis of newspaper advertisements in the Slovene newspapers Edinost (1876-1928) and Slovenski narod (1866-1945) in order to investigate the role of salience in these adverts. The analysis is discussed within the grammar of visual design (Kress & van Leeuwen 2005 [1996]), the theory of culturally popular patterns of text organisation (Hoez 2001), as well as pragmatics and discourse analysis (Kunst Gnamuš 1984, Bešter 1992, Kranjc 1998, Schiffrin 1996 [1987], Verschueren 2000, Cook 2001). It is a detail of a study (Starc 2007) that aims to determine the constants in the development of the adverts' structure, the use of semiotic codes and their functions in the discourse of advertisements through time. The data of the study show two constants: the changing layout of adverts and the organisation of the text, which follow either the Problem-Solution or the Desire Arousal- Fulfilment pattern of the text. In the older adverts, salience is achieved by typography, empty space, pictorial and cohesive sources. It is also concluded that salience has a significant role in the development of adverts as a genre; not only does it help to attract readers' attention, it also construes meaning and affects text structure. Keywords: systemic-functional linguistics, advetisments, advertising, typography Published in RUP: 15.10.2013; Views: 3231; Downloads: 93 Link to full text |
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