Login
Lupa
First page / Search the repository

Search the repository Help

A- | A+ | Print
Query: search in
search in
search in
search in
* old and bologna study programme

Options:
  Reset


1 - 3 / 3
First pagePrevious page1Next pageLast page
1.
Improving direct marketing activities effectiveness using analytical models : RFM vs. Logit Model on a Casino Case
Tjaša Tabaj, Danjel Bratina, 2018, original scientific article

Published in RUP: 20.12.2021; Views: 830; Downloads: 27
.pdf Full text (96,23 KB)

2.
Model uspešnosti aktivnosti neposrednega trženja v izbranem storitvenem podjetju : magistrska naloga
Tjaša Tabaj, 2016, master's thesis

Keywords: neposredno trženje, podatkovno trženje, trženje storitev, logit regresija, igralništvo
Published in RUP: 07.06.2021; Views: 1183; Downloads: 33
.pdf Full text (1,06 MB)

3.
A model to measure the performance of direct marketing activities in the chosen service company
Tjaša Tabaj, 2016, published scientific conference contribution abstract

Keywords: direct marketing, data-mining, logit regression, prediction model, gaming
Published in RUP: 08.08.2016; Views: 2296; Downloads: 64
URL Link to full text
Search done in 0 sec.
Back to top
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica