1. Changing values through generations : the case of mountain touristsTomi Špindler, Miha Lesjak, Mitja Gorenak, 2022, original scientific article Abstract: Mountain tourism is becoming an increasingly important part of tourism in the Alpine countries, so research among mountain tourists is necessary. The changing values of different generations of tourists play a major role in their behaviour in a high-altitude environment and consequently affect the condition of these areas. Therefore, the purpose of this study is to determine the values of different generations of mountain tourists, different genders of tourists and among members and non-members of mountaineering associations. To achieve this purpose, a quantitative approach was used. The data was collected through a self-completion questionnaire in physical form at locations of 1st category mountain huts in Slovenian mountains during the 2020 summer mountaineering season. As part of the research, the sample was divided into four groups according to the year of birth of participants. With multivariate analysis, the existence of significant differences between groups of respondents of different ages, gender and membership, according to their values, was determined. The results of the research demonstrate the correlation between prevailing mountaineering values of mountain tourists and their characteristics. The research helps us to understand the mountaineering values of tourists who visit the mountains and fills the knowledge gap in the field of the differences between the values of different generations of mountain tourists, different genders and among membership in mountaineering associations. As outdoor activities are also gaining in popularity during the Covid-19 pandemic, the results of this research can be useful for attracting new members to mountaineering organizations, preserving mountaineering culture and sustainable development of tourism in the mountains. Keywords: mountain tourism, values, generations Published in RUP: 03.11.2023; Views: 263; Downloads: 4 Full text (210,73 KB) |
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3. Lojalnost do blagovne znamke v hotelirstvu : diplomska nalogaTjaša Babič, 2002, undergraduate thesis Keywords: lojalnost, zadovoljstvo, blagovna znamka, nakupni procesi, potrošniki, zlati "M", hoteli, diplomske naloge Published in RUP: 09.08.2022; Views: 852; Downloads: 18 Full text (1011,45 KB) |
4. Strateško marketinški načrt na primeru taborniške koče na Šiji : diplomska nalogaMaja Ahačič, 2005, undergraduate thesis Keywords: trženje, marketing, trgi, marketinško načrtovanje, marketinško komuniciranje, strategija, taborniki, Šija, ankete, analize, diplomske naloge Published in RUP: 09.08.2022; Views: 1125; Downloads: 12 Full text (1,39 MB) |
5. Analiza stanja in možnosti razvoja mladinskih hotelov v slovenski Istri : diplomska nalogaTjaša Dečman, 2006, undergraduate thesis Keywords: turizem, mladinski turizem, hotelirstvo, hoteli, mladinski hoteli, analize, Slovenska Istra, ankete, diplomske naloge Published in RUP: 05.07.2022; Views: 697; Downloads: 13 Full text (716,26 KB) |
6. Potenciali razvoja turizma na Unescovih lokacijah svetovne dediščine v Sloveniji : strokovna monografijaAleksandra Brezovec, Tomi Brezovec, Aleš Gačnik, Šarolta Godnič Vičič, Tadeja Jere Jakulin, Simon Kerma, Nina Lovec, Zorana Medarić, Tina Orel Frank, Ljudmila Sinkovič, Matej Vranješ, Irena Weber, 2021, professional monograph Abstract: Turizem kot najhitreje razvijajoča se panoga skriva veliko potencialov, ki v Sloveniji še nimajo pravega mesta. Dediščinski turizem je eden tistih, ki se počasi odpira v slovenskem okolju. Morda lahko iščemo razlog v identiteti. Kljub temu, da ima Slovenija že več kot tridesetletno zgodovino prvega vpisa v Unescovo kulturno dediščino, je le-ta v nacionalnem smislu še vedno neprepoznavna ali slabo prepoznavna. Odgovornost lahko iščemo tako na državni ravni kot na lokalni ravni, saj se logotip Unesca ne uporablja dosledno na vseh lokacijah. A ko prepoznamo nevarnost, jo lahko zlahka spremenimo v potencial in spremembo z namenom razvoja. Tako je tudi z dediščinskim turizmom, ki ga predstavljajo Unescove lokacije v Sloveniji. Keywords: turizem, dediščina, Unesco, trajnostni razvoj, trženje, strateške usmeritve, Slovenija Published in RUP: 08.11.2021; Views: 880; Downloads: 22 Full text (101,64 MB) |
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9. Redni letni razgovori v slovenskih hotelih : diplomska nalogaBarbara Žafran, 2007, undergraduate thesis Keywords: hotelirstvo, hoteli, zaposleni, delodajalci, kadri, kadrovski management, komuniciranje, letni razgovori, motivacija, razvoj kadrov, stili vodenja, intervju, analize, diplomske naloge Published in RUP: 04.06.2021; Views: 955; Downloads: 46 Full text (1,67 MB) |
10. Razvoj turizma v Rogaški Slatini : zaključna projektna nalogaTina Špendl, 2011, undergraduate thesis Keywords: turizem, zdravilišča, hoteli, kulturne znamenitosti, naravne znamenitosti, razvoj, razvojne možnosti, strategije, Rogaška Slatina, zaključne projektne naloge Published in RUP: 07.05.2021; Views: 1125; Downloads: 33 Full text (1,16 MB) |