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Keywords: nabava, dobavitelji, analiza, zadovoljstvo
Published in RUP: 14.10.2015; Views: 2610; Downloads: 134
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Keywords: medicinski programi, vrednotenje, ekonomska analiza, stroški, evaluation of medical programmes, economic analysis, knee arthroscopy, costs, quality adjusted life-year
Published in RUP: 14.10.2015; Views: 2785; Downloads: 89
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Keywords: podjetja, logistika, trg, analiza, management, procesi, konkurenčnost
Published in RUP: 14.10.2015; Views: 2577; Downloads: 136
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Abstract: The paper focuses on various ways in which metaphors in political discourse reflect the cultural and linguistic environments from which they emerge. It discusses conceptual metaphors and their linguistic realisations in popular pre-election discourse in English, German, and three Euro-Mediterranean languages (i. e. Slovene, Italian and Croatian). One of the main aims of the paper is to present a contrastive analysis model which combines quantitative and qualitative methods on the one hand, and top-down and bottom-up approaches to metaphor research on the other. Reference will be made to the results of a case study based on the contrastive analysis of a corpus of pre-election articles related to the American elections in 2008 which has been undertaken to validate the proposed model. Itwill be argued that while the selected languages conceptualise elections in similar ways, there are also significant variations which have cultural implications.
Keywords: konceptualne metafore, predvolilni diskurz, kontrastivna analiza, medkulturne razlike, conceptual metaphors, pre-election discourse, cross-cultural differences, contrastive analysis
Published in RUP: 14.10.2015; Views: 4143; Downloads: 107
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Keywords: finančna kriza, zadolženost, ekonometrična analiza, regresija
Published in RUP: 10.07.2015; Views: 2837; Downloads: 28
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