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11.
Trženje oglasnega prostora
Jana Popović, 2008, undergraduate thesis

Keywords: trženje, trženjski splet, mediji, oglasni prostor, tržna cena, strategija trženja
Published in RUP: 15.10.2013; Views: 4133; Downloads: 118
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12.
Zadovoljstvo kupcev z izdelki proizvodnega podjetja
Katja Sehur, 2013, undergraduate thesis

Keywords: kupci, zadovoljstvo, zvestoba, blagovne znamke, kakovost, cena, uporabnost
Published in RUP: 15.10.2013; Views: 3838; Downloads: 156
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13.
Evidence of fire-sale M&A in European transition countries
Josipa Višić, 2012, original scientific article

Abstract: The aim of this paper is to determine differences in variables that create investment climate and therefore affect the values of incoming crossborder M&A in selected European transition countries. Cluster analysis for 1999 and 2007 shows that countries with unfavourable investment climate received high levels of incoming cross-border M&A. Sole country in the cluster characterised by healthy investment area (Slovenia) had the highest gdp per capita accompanied with the lowest values of incoming cross-border M&A relative to its GDP. These results could be interpreted as an evidence of fire-sale M&A in most European transition countries. In 2010, situation changed and although recession left trace, data on cross-border M&A indicate that foreign investors focused more on companies which operated in countries with healthier economy. These results indicate that a healthy investment climate is necessary to provide a sustainable economic development of a country.
Keywords: mednarodne združitve in pripojitve, tržna cena, trajnostni gospodarski razvoj, investicijsko okolje
Published in RUP: 15.10.2013; Views: 3309; Downloads: 74
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Evidence in managerska orodja za poslovno odločanje
Andrej Valentinčič, 2009, master's thesis

Keywords: podjetje, računovodstvo, kontroling, informacijski sistemi, stroški, kalkulacije, proizvodi, cena
Published in RUP: 15.10.2013; Views: 3417; Downloads: 131
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16.
Odziv medijev na oglaševalsko akcijo Kupujem slovensko
Michelle Trampuš, 2009, undergraduate thesis

Keywords: etnocentrizem, potrošniki, kampanja, kmetijsko-živilska industrija, kakovost, cena
Published in RUP: 15.10.2013; Views: 3238; Downloads: 105
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Trženjski splet kot temeljno vodilo podjetja
Mišo Jesenik, 2006, undergraduate thesis

Keywords: trženje, trženjski splet, izdelek, cena, distribucija, promocija, pozicioniranje, konkurenčnost, ciljni trg, ponudba, zadovoljstvo, diplomska dela
Published in RUP: 15.10.2013; Views: 3516; Downloads: 144
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