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What drives eco-innovation? : A review of an emerging literature
Jana Hojnik, Mitja Ruzzier, 2016, original scientific article

Abstract: tThis paper provides an overview of the emerging literature on the drivers of eco-innovation.Its main contribution lies in separating the drivers associated with the phases of develop-ment and diffusion and in identifying particular drivers based on different eco-innovationtypes. We find that research in this area primarily adopts the resource-based and institu-tional theories as its theoretical foundations and that the prevailing effects identified arethose of regulations and market pull factors. Moreover, product eco-innovation, processeco-innovation, organizational eco-innovation, and environmental R&D investments seemto be driven by common drivers, such as regulations, market pull factors, EMS, and cost sav-ings, as well as to be positively associated with company size. The majority of the studiesin our literature review employ a quantitative research methodology and focus on the dif-fusion stage of eco-innovation. We end with providing a synthesis of drivers of companies%eco-innovation and directions for future research.
Keywords: eco-innovation, environmental innovation, innovation drivers, R&D, adoption, diffusion
Published in RUP: 08.08.2016; Views: 4896; Downloads: 163
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