1. Research of strategic global development trends and competitiveness in the world pharmaceutical industryDragan Kesič, 2015, independent scientific component part or a chapter in a monograph Abstract: In this chapter, the authors analyze strategic global development trends and competitiveness in the world pharmaceutical industry. They find some most significant characteristics of the world pharmaceutical industry, which greatly influence the global development in this "high-tech" industrial sector. The global pharmaceutical industry has been consolidating over the past 30 years. According to the research, the main strategic reasons for the intensive consolidation processes in the world pharmaceutical industry include the following: lack of new products to drive sales growth, huge investments needed for R&D activities to develop new products, fast globalization processes of the global economy, global marketing and sales activities that need large investments, and changed structure of competitors created by M&A strategies and consolidation processes. The concentration process, which is still going on, has created many new phramaceutical players; however, some previously well-known pharmaceutical firms have disappeared from the global market place. Keywords: mednarodno poslovanje, globalizacija, strategije, razvoj, konkurenčnost, farmacevtska industrija, concentration, consolidation, globalization, mergers and acquisitions, strategies, world pharmaceutical industry Published in RUP: 03.04.2017; Views: 2956; Downloads: 74 Link to full text |
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5. Pharmaceutical industry in strategic developmentDragan Kesič, 2011, original scientific article Abstract: World pharmaceutical industry has been changing profoundly as it has been steadily concentrating and consolidating in the last decade. According to our survey, we may underline the intensive marketing management represents an extremely important operational and even strategic function for proper business performance and long-term strategic orientation for the world pharmaceutical companies. We may even conclude that intensive consolidation of world pharmaceutical industry is a market driven and conditioned by strategic marketing management issues. We may estimate that marketing management is to play even more important and especially the highest top priority strategic role in the future globalization and consolidation processes of world pharmaceutical industry. Keywords: farmacevtska industrija, globalizacija, konsolidacija, marketing, management Published in RUP: 15.10.2013; Views: 3473; Downloads: 74 Link to full text |
6. Globalization influences strategic changes and movementsDragan Kesič, 2012, original scientific article Abstract: The aim of this paper is to evaluate and present the development of world pharmaceutical industry in the last several years. According to our research, we may emphasize that this industrial sector has been strategically changing and has been steadily concentrating and consolidating in the last decade. We may underline that intensive consolidation of world pharmaceutical industry is quite a complex process, having been driven by several factors and conditioned mostly by some defines strategic issues. We may conclude that further globalization, concentration and consolidation processes of world pharmaceutical industry are to be foreseen. Keywords: farmacevtska industrija, globalizacija, konsolidacija, strategije Published in RUP: 15.10.2013; Views: 2902; Downloads: 278 Link to full text |
7. Možnost prodaje generičnih zdravil na trge Južne AmerikeSonja Engelman, 2006, undergraduate thesis Keywords: mednarodni trgi, prodaja, strategija prodaje, trženje zdravil, farmacevtska industrija, originalna zdravila, generična zdravila, licenčna zdravila, blagovna znamka, bioekvivalenčna raziskava, diplomska dela Published in RUP: 15.10.2013; Views: 3347; Downloads: 113 Link to full text This document has more files! More... |
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