Lupa

Search the repository Help

A- | A+ | Print
Query: search in
search in
search in
search in
* old and bolonia study programme

Options:
  Reset


1 - 2 / 2
First pagePrevious page1Next pageLast page
1.
Internal marketing and schools
Vinko Logaj, Anita Trnavčevič, 2006, original scientific article

Found in: ključnih besedah
Keywords: education, marketization, marketing, internal marketing, human resource management
Published: 15.10.2013; Views: 1991; Downloads: 26
URL Full text (0,00 KB)
This document has more files! More...

2.
Innovation and communication as dimensions of the marketing culture
Natalija Postružnik, Melita Moretti, 2012, original scientific article

Abstract: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Found in: ključnih besedah
Summary of found: ...the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant...
Keywords: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Published: 30.12.2015; Views: 1405; Downloads: 3
URL Full text (0,00 KB)

Search done in 0 sec.
Back to top
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica