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180. Services marketing : people, technology, strategyChristopher H. Lovelock, 2001, higher education textbook Abstract: Services marketing : people, technology, strategy Keywords: trženje, marketing, storitve, servisi, vrednotenje, vodenje, poslovodni delavci, poklicna uspešnost, strategija, strategija trženja, trg, cene, dodana vrednost, potrošnik, komuniciranje, kvaliteta Published in RUP: 10.07.2015; Views: 4155; Downloads: 108 Link to full text |