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182. Breaktrough technology project managementBennet P. Lientz, Kathryn P. Rea, 1999, manual Abstract: Breaktrough technology project management
Keywords: management, planiranje poslovanja, kontrola, poslovno komuniciranje, informacijska tehnologija, projekti, vodenje, manager, management consultants, uspešnost poslovanja, osnove, orodja, projektno vodenje, vodenje projektov, planiranje, stroškovna analiza, strokovno delo
Published in RUP: 10.07.2015; Views: 3135; Downloads: 44
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183. Service management and marketing : a customer relationship management approachChristian Grönroos, 2000, review Abstract: Service management and marketing : #a #customer relationship management approach
Keywords: marketing, trženje, vzajemno trženje, management, strateški management, storitve, panoge dejavnosti, servisi, gospodarske dejavnosti, vodenje, notranja kontrola, kultura podjetja, tržna struktura, konkurenčnost, prednost, strokovno delo, produktivnost, industrijska organizacija, kvaliteta, zagotavljanje kvalitete, TQM, celovita kvaliteta, perspektive, potrošnik, potrebe, vrednote, paradigme, tržno planiranje, alternative, kupci, poraba, uporabniki, poslovni odnosi, blagovne znamke, image, predstava, komuniciranje, integracijski procesi
Published in RUP: 10.07.2015; Views: 10490; Downloads: 488
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184. Uporništvo kot pogoj za angažirano podreditev avtoriteti oglaševanjaOliver Vodeb, 2007, original scientific article Abstract: Cool rebellion in the sense of a declarative violation of social norms, especially at the level of image, is in the changing media and communication environment a condition for an engaged subordination to the authority of advertising. The rebelliousness that evolved from the cultural revolution of the 1960s, has also highly influenced the culture of the advertising business. When the heralds of the cultural rebellion transplanted the value of defiance into business, the latter became inherent to the business culture of advertising and assumed the function of a marketing communication tool. Cool advertising has in the use of such communication approaches found a solution for a successful advertising aimed at the single postmodern consumer and mass society at the same time. (Frank 1997) Taking into account the development of technologies, especially those of internet and mobile communication, the increased role of critical analysis of the media and communication in education, as well as the consumers' distrust of advertising caused by the penetration of the marketing discourse into everyday life, advertising has adjusted to the new characteristics of the media and communication environment. The intertwining of simulation and spectacle in the form of interactive spectacle represents the answer to new consumer demands that creates a media and communication environment allowing the transcendence of the one-way flow and exclusivity of marketing communication. This is usually not about establishing a dialogue or equal positions of power for the advertiser and the consumer, but rather exploiting the emancipatory potentials of media and communication for marketing purposes. Marketing communication often adopts communication approaches developed by media activists. Activist communication approaches are utilised because of their communication efficiency and adoption of critical discourse, which in this case usually decreases in critical potential. The interest of the advertising business in these kinds of innovative communication approaches is also a result of the mentioned cool business culture and its inherent (declarative) questioning of the social norms, which answers the consumers' distrust of advertising with quasi self-criticism and (self-)irony. This self-referential criticism is communicated and expressed in the form of a spectacle and represents an approach that makes up an important part of advertising campaigns. In our societies there exist norms of judgement, social norms of internality, which make us assign value to explanations emphasising the importance of the agent as a causal factor (the so-called internal explanations) (Beauvois 2000). As a result of these norms of judgment the processes occurring in everyday explanations of events are more affected by the social utility of the offered explanations than by the efforts for validity, which would prompt people to search for the true explanations from the viewpoint of those who determine events. The freedom communicated by the said advertising approaches is thus, thanks to the social norms of internality, reduced to an engaged subordination of the consumer to the covert authority of advertising. As such it reproduces the mechanisms of the declarative and superficial violation of social norms in the service of the marketing success of advertising
Keywords: oglaševanje, interaktivni spektakel, interakcija, avtoriteta, upor, kulturna kritika, medijska pismenost, participacija, komuniciranje
Published in RUP: 10.07.2015; Views: 2520; Downloads: 39
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185. Sebstvo v medosebnem komuniciranjuMetka Kuhar, 2007, review article Abstract: The paper develops the thesis that interpersonal relations and communication relationships are of key importance in constituting the self. The author interprets the thesis that the self is not only who we are and what we feel and believe to be, but is also an object that is developed, formed, presented and modified in interpersonal communication. Currently, due to our involvement in an ever growing number of communication situations and relationsthe self is growing increasingly complex. The paper opens with a presentation of the radical conceptual shift from the conception of self in that part of the western philosophical tradition which understood the self as a superior, idealised and abstract platform to the 'social' self, integrated in the everyday world of communication and relationships. This shift was first made successfully only by the early pragmatists William James, Charles Horton Cooley, and especially George Herbert Mead, so their contributions to the conceptualisation of self, Mead's in particular, are treated in more detail. Given that some authors of the Russian cultural-historical school (M. Bakhtin, L. Vygotsky) also contributed importantly to the turnabout from the premise of the self as the centre of the social world to the premise of relationships and relations being the basic realities of which the self is merely one of the constituting parts, the paper also relies on their key emphases in developing the thesis of the 'communication' self. The conclusionsof early theoreticians are updated with recent findings from the fields of brain research and developmental psychology to make them more topical. The consideration of early social-communication conceptions of the self as well as the recent findings of neurosciences and developmental psychology leads to the conclusion that the self is on the one hand embodied -one aspect of the self is the current emotional-affective perception of oneself or the temporary experiential state - whereas on the other hand, that other, more permanent and essential aspect of the self is formed under the influence of social and communication processes. Conceptually, the author thus distinguishes between two aspects of the self. The first aspect is embodied, interactional; it is about the will to act or the perception of the power of action. It comprises the creative, spontaneous part of the self, but also the point of view from which the individual perceives the world. Even this aspect of the self is to a certain degree a social formation, as it is shaped even in the earliest phase through communication/interaction. The other aspect is reflexive. It is entirely dependent on historical time, modes of communication, relationships, discourse practices and other social activities. Reflexiveness in this sense means that the self can make itself into an object and is thus object and subject at the same time. The individual cognitive-affective perception of oneself cannot be achieved through direct observation, rather always indirectly, through the communication with generalised, concrete and imaginary others
Keywords: sebstvo, medosebno komuniciranje, ameriški pragmatizem, ruska kulturno-historična šola, jezik
Published in RUP: 10.07.2015; Views: 1893; Downloads: 36
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188. Organizational change : creating change through strategic communicationLaurie K. Lewis, 2011 Abstract: What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implementating communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation. "--
Keywords: organizacije, organiziranost, spremembe, komuniciranje, strateško komuniciranje
Published in RUP: 10.07.2015; Views: 2033; Downloads: 36
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