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Pojem vpliv in krmiljenje javnomnenjskih procesov
Peter Sekloča, 2007, review article

Abstract: The article conceptualises influence in order to follow principles of open and egalitarian public discussion, which enables to test the integrative potential of influence; at the same time functional understanding of influenceas a steering medium is reflected as an opposing concept. One of the more innovative conceptualisations of influence has been presented by an American sociologist Leon Mayhew, who has combined Parsons' concept of influence as a steering medium and Habermas' concept of influence as a condensed form of communication. In Mayhew's theory the public opinion processis a self integrating functional system, in which influence is a steering medium, which steers decisions of the public with intrinsic sanctions. Here comes to the fore the discrepancy between two concepts of the public: between the two-step model of elite and passive public and between more egalitarian model of the public. It is of course possible to explain influence from the system point of view; however, it is assumed that in the egalitarian and free public sphere the agreement is not steered with sanctions and trust. The process will rather be driven with recognition of differences, as shows Moscovici's theory of social representations. From this perspective, antagonisms are the motor of the society and the cause of the communication in the public sphere. Mayhew's concept of influence is thus supplemented with a more dynamic conceptualisation of influence in which levers of persuasion even enhance communication. Namely, influence is the cause of conflict and in this case intrinsic sanctions do not automatize decisions of the members of the public. In the improved model, which presupposes free access to the public sphere, influence could not be conceptualized as a steering medium
Found in: ključnih besedah
Summary of found: ...javno mnenje, vpliv, krmilni medij, konflikt, ...
Keywords: javno mnenje, vpliv, krmilni medij, konflikt
Published: 10.07.2015; Views: 1328; Downloads: 10
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