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Activities for promotion of local food and protected agricultural products in Slovenia : working paper
Patricia Blatnik, Štefan Bojnec, 2015, other monographs and other completed works

Abstract: Activities for promotion of Local Slovenian food have been carried out through several national projects. One of the most prominent ones is the project Traditional Slovenian breakfast. Other projects include advertising campaigns (We Are Connected with delicacies from our countryside, Fresh food from your vicinity, Be aware of local origin), school schemes (School fruit scheme, School milk scheme), events (Goodness of farms in Ptuj, The countryside in the city), website promotion (Buy local), and brand establishment (Buy Slovenian). For protection of agricultural products and foodstuffs there are 3 European quality schemes: Protected designation of origin, Protected geographical indication, and Traditional speciality guaranteed. Besides the three European schemes in Slovenia there is also another scheme for protection, Designation of higher quality. In Slovenia are 5 protected milk products, all of them cheeses. Under the quality scheme Protected designation of origin are included: Mohant cheese, Nanos cheese, Tolminc cheese, and Bovec cheese, Under the quality scheme Higher quality is included: Semi-hard cheese without preservatives - semihard cheeses of Zelena dolina.
Keywords: lokalna grana, promocija, kakovost, sheme kakovotsti, Slovenija, local food, promotion, quality scheme, Slovenia
Published in RUP: 08.08.2016; Views: 3561; Downloads: 124
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