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1.
Marketing in the post-crisis world
Armand Faganel, 2011, preface, afterword

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: marketing, uvodniki
Published: 15.10.2013; Views: 1983; Downloads: 24
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2.
Marketing v športu na primeru NM Maribora
Nataša Cvijanović, 2011, undergraduate thesis

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: šport, marketing, sponzorstvo, prodaja, pospeševanje, mediji, odnosi z javnostmi
Published: 15.10.2013; Views: 2532; Downloads: 78
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3.
Reševanje in preprečevanje kriz v podjetju s pomočjo marketinških inštrumentov
Matjaž Derin, 2009, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...marketing, blagovne znamke, promocija, kriza, preprečevanje, management, prestrukturiranje...
Keywords: marketing, blagovne znamke, promocija, kriza, preprečevanje, management, prestrukturiranje, združevanje podjetij
Published: 15.10.2013; Views: 1236; Downloads: 49
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4.
Zaznavanje in stališča ljudi do mrežnega marketinga
Mateja Perhavec Hvala, 2012, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...mrežni marketing, zaslužek, zaznavanje, stališča, ugled, ...
Keywords: mrežni marketing, zaslužek, zaznavanje, stališča, ugled
Published: 15.10.2013; Views: 1456; Downloads: 57
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5.
Promocija zdravja v lokalni skupnosti
Damjana Sušanj, 2008, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...spremembe, kronične nalezljive bolezni, promocija zdravja, socialni marketing, vrednote, vedenjski vzorci, ...
Keywords: zdravje, zdrav življenjski slog, tveganje, dejavniki tveganja, družbene spremembe, kronične nalezljive bolezni, promocija zdravja, socialni marketing, vrednote, vedenjski vzorci
Published: 15.10.2013; Views: 2265; Downloads: 111
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6.
Spleni iskalniki kot oglaševalsko orodje
Dejan Antić, 2009, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...internet, marketing, elektronsko poslovanje, spletni iskalniki, prodaja, oglaševanje, učinkovitost,...
Keywords: internet, marketing, elektronsko poslovanje, spletni iskalniki, prodaja, oglaševanje, učinkovitost
Published: 15.10.2013; Views: 1527; Downloads: 57
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7.
The effectiveness of dual branding in the agricultural sector
Christo A. Bisschoff, Hendrik P. van Staaden, Amareza Buys, 2013, original scientific article

Found in: ključnih besedah
Summary of found: ...corporate identity, marketing strategy, dual branding, mono-branding, market awareness, ...
Keywords: corporate identity, marketing strategy, dual branding, mono-branding, market awareness
Published: 15.10.2013; Views: 1317; Downloads: 21
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8.
Post-crisis sports marketing business model shifts
Michael M. Goldman, 2011, original scientific article

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: marketing, recesija, šport, poslovni modeli
Published: 15.10.2013; Views: 1170; Downloads: 26
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9.
Synergies in marketing management in camping tourism on the Slovenian Adriatic coast
Štefan Bojnec, Martina Drakulić, 2012, original scientific article

Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published: 15.10.2013; Views: 1751; Downloads: 47
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10.
Celovito vključevanje funkcij podjetja v doseganje nposlovne odličnosti
Gabrijel Devetak, 2002, published professional conference contribution

Abstract: Ustvarjalnost in poslovna odličnost z vsakdanjo povezavo z marketingom in trženjem in s skrbjo za inovacijsko politiko je iz dneva v dan bolj izrazita. Prispevek obravnava ustvarjalno ozračje v podjetju in skrb za ustvarjalnost v povezavi s trženjem. Veliko prostora v prispevku namenjam poslovni odličnosti,kakovosti in priznanju Republike Slovenije na tem področju. Bistvo filozofije in prakse trženja temelji na dejstvu, da izhajamo iz plačilno sposobnega povpraševanja; na osnovi tega razvijamo, oblikujemo in proizvajamo ustrezne izdelke (ali izvajamo storitve) za pravočasno ugotovljeno konkretno ppovpraševanje. S tem zadovoljimo kupce, zaposlene in lastnike kapitala. V organizacijah z dobrim sodelovanjem med strokovnjaki trženja in ustvarjalci drugih odde lahko prilakujemo ustrezne poslovne rezultate in ustvarjalno ozračje za nadaljnji reazvoj, osvajanje novih zahtevnih izdelkov oz. storitev ter novih trgov EU in širše.
Found in: ključnih besedah
Summary of found: ...marketing, kakovost, ...
Keywords: marketing, kakovost
Published: 15.10.2013; Views: 2061; Downloads: 23
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