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Keywords: trajnostni razvoj, marketing, neprofitne organizacije, marketinško komuniciranje, gospodarstvo, socialni marketing
Published in RUP: 10.11.2016; Views: 3682; Downloads: 289
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Keywords: potrošnja, potrošniška kultura, teorije potrošnje, zgodovina potrošnje, luksuzne znamke, luksuzni marketing, družbeni status, diplomska dela
Published in RUP: 10.11.2016; Views: 3335; Downloads: 178
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Keywords: restaurant quality, service quality management, F&B management, marketing mix, Slovenia
Published in RUP: 08.08.2016; Views: 3016; Downloads: 70
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Abstract: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Keywords: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Published in RUP: 30.12.2015; Views: 2988; Downloads: 11
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Keywords: neprofitne organizacije, delovanje, organizacija poslovanja, vodenje, strateško planiranje, marketing
Published in RUP: 21.12.2015; Views: 4886; Downloads: 189
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