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156. Pharmaceutical industry in strategic developmentDragan Kesič, 2011, original scientific article Abstract: World pharmaceutical industry has been changing profoundly as it has been steadily concentrating and consolidating in the last decade. According to our survey, we may underline the intensive marketing management represents an extremely important operational and even strategic function for proper business performance and long-term strategic orientation for the world pharmaceutical companies. We may even conclude that intensive consolidation of world pharmaceutical industry is a market driven and conditioned by strategic marketing management issues. We may estimate that marketing management is to play even more important and especially the highest top priority strategic role in the future globalization and consolidation processes of world pharmaceutical industry. Keywords: farmacevtska industrija, globalizacija, konsolidacija, marketing, management Published in RUP: 15.10.2013; Views: 3602; Downloads: 74 Link to full text |
157. Oglaševanje preko spletnega dnevnika in spletne skupnostiTina Nagode Jazbar, 2011, undergraduate thesis Keywords: marketing, trženje, oglaševanje, svetovni splet, spletno oglaševanje, podjetje, spletna skupnost, spletni dnevnik, komuniciranje, pravna ureditev Published in RUP: 15.10.2013; Views: 3498; Downloads: 95 Link to full text This document has more files! More... |
158. Sponzoriranje dejavnosti športnega zaovdaMojca Suhadolc, 2007, undergraduate thesis Keywords: sponzoriranje, sponzorska politika, sponzor, sponzoriranec, sponzorski trg, marketing, komuniciranje, šport, financiranje športa, diplomska dela Published in RUP: 15.10.2013; Views: 2703; Downloads: 82 Link to full text This document has more files! More... |
159. Kakovost storitev v inkluzivni šoliKarmen Kržan, 2006, master's thesis Keywords: storitve, kakovost, izobraževanje, inkluzivno izobraževanje, marketing, otroci s posebnimi potrebami, starši, učitelji, vodstvo šole Published in RUP: 15.10.2013; Views: 3581; Downloads: 99 Link to full text This document has more files! More... |
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