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11.
Ugotavljanje uspešnosti virusnega marketinga
Blaž Lipovec, 2010, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...virusni marketing, virusno oglaševanje, virusno širjenje, od ust do...
Keywords: virusni marketing, virusno oglaševanje, virusno širjenje, od ust do ust, internet, splet 2.0
Published: 15.10.2013; Views: 1259; Downloads: 46
URL Full text (0,00 KB)
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12.
Vpliv značilnosti izdelka na zaznano vrednost blagovne znamke
Iztok Kamenski, 2012, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...Jub, Jupol, blagovne znamke, spletno komuniciranje, internet, marketing, ...
Keywords: Jub, Jupol, blagovne znamke, spletno komuniciranje, internet, marketing
Published: 15.10.2013; Views: 1454; Downloads: 67
URL Full text (0,00 KB)
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13.
Vpliv notranjega marketinga na uspešnost trženja računovodskega servisa
Janja Jereb Uran, 2006, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...uspešnost trženja, motivacija, komuniciranje, izobraževanje, storitve, interni marketing, diplomska dela, ...
Keywords: računovodski servis, računovodstvo, trženje, trženjski splet, uspešnost trženja, motivacija, komuniciranje, izobraževanje, storitve, interni marketing, diplomska dela
Published: 15.10.2013; Views: 1620; Downloads: 39
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14.
The importance of brand liking and brand trust in consumer decision making
James E. Haefner, Zsuzsa Deli-Gray, Al Rosenbloom, 2011, original scientific article

Found in: ključnih besedah
Summary of found: ...blagovne znamke, zaupanje, naklonjenost, marketing, Madžardska, Bolgarija, ...
Keywords: blagovne znamke, zaupanje, naklonjenost, marketing, Madžardska, Bolgarija
Published: 15.10.2013; Views: 1128; Downloads: 29
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15.
Marketing culture as a tool for development of a sustainable organization
Roberto Biloslavo, Anita Trnavčevič, 2011, published scientific conference contribution

Abstract: Within the category of organizational assets, the Žcultureʼ of the organization is that element which forms most slowly, but in turn has the most sustainable and, in companies with a strong culture, also the strongest influence on the operation of the organization. Thus it is no surprise that theoreticians and practitioners of management have focussed on the question of what kind of culture an organization needs that would amount to a source of sustainable competitive advantage. As certain current research has shown marketing culture may be the answer to this question. Changing the culture of an organization into marketing culture is a process that may begin and be motivated solely if we know to which extent the marketing culture is already present or developed within the organization. This is even more important if we consider that only organizations which really focused on their customersʼ needs are ready to develop and invest in new green technologies. The paper presents an instrument for the measurement of marketing culture, its implementation in a representative sample of medium-large and large food processing companies in Slovenia and discusses the methodological questions and implications, which rose from the use of the developed instrument.
Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: marketing, culture, development
Published: 15.10.2013; Views: 1817; Downloads: 22
URL Full text (0,00 KB)

16.
Internal marketing and schools
Vinko Logaj, Anita Trnavčevič, 2006, original scientific article

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: education, marketization, marketing, internal marketing, human resource management
Published: 15.10.2013; Views: 1938; Downloads: 24
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17.
Primerjava privlačnosti športnih panog za sponzorje
Vid Baruca, 2008, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...športni marketing, tržne priložnosti, sponzoriranje, medijska razpoznavnost, sponzorski program,...
Keywords: športni marketing, tržne priložnosti, sponzoriranje, medijska razpoznavnost, sponzorski program
Published: 15.10.2013; Views: 1482; Downloads: 47
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18.
Učitelj - akvitizer? Ponudba izbirnih predmetov v osnovni šoli
Bojan Novak, 2012, master's thesis

Found in: ključnih besedah
Summary of found: ...izobraževanje, osnovna šola, marketing, promocija, izbirni predmeti, ...
Keywords: izobraževanje, osnovna šola, marketing, promocija, izbirni predmeti
Published: 15.10.2013; Views: 1875; Downloads: 52
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19.
Internacionalizacija v modni industriji
Anja Lavrič, 2013, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...globalizacija, internacionalizacija, mednarodno poslovanje, mednarodni marketing, H&M, ...
Keywords: globalizacija, internacionalizacija, mednarodno poslovanje, mednarodni marketing, H&M
Published: 15.10.2013; Views: 1396; Downloads: 57
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20.
Direktni marketing poštnih storitev
Aljana Kovač, 2006, undergraduate thesis

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: komunikacijski splet, direktni marketing, poštne storitve, baze podatkov, marketing z dovoljenjem, diplomska dela
Published: 15.10.2013; Views: 1159; Downloads: 39
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