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1.
Internal marketing and schools : the Slovenian case study
Vinko Logaj, Anita Trnavčevič, 2006, original scientific article

Keywords: education, marketization, marketing, internal marketing, human resource management
Published in RUP: 15.10.2013; Views: 3891; Downloads: 66
.pdf Full text (122,66 KB)

2.
Towards internationalization of higher education
Anita Trnavčevič, Nada Trunk Širca, Vinko Logaj, 2005, published scientific conference contribution

Keywords: higher education, internationalisation, marketization, commodification of education
Published in RUP: 15.10.2013; Views: 3285; Downloads: 78
URL Link to full text

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