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Metode in modeli snovanja cenovnih strategij
Ivan Toroš, 2009, master's thesis

Keywords: trženje, izdelki, cene, tržne znamke, vrednost, ponudba, strategije, cenovna občutljivost, mikroekonomika
Published in RUP: 15.10.2013; Views: 2756; Downloads: 173
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Cenovni pasovi in politika cen
Ivan Toroš, 2010, doctoral dissertation

Keywords: cene, tržne znamke, cenovni pasovi, cenovna občutljivost, zaznana vrednost, nova racionalnost
Published in RUP: 15.10.2013; Views: 5646; Downloads: 178
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