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1.
Synergies in marketing management in camping tourism on the Slovenian Adriatic coast
Štefan Bojnec, Martina Drakulić, 2012, original scientific article

Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published: 15.10.2013; Views: 1788; Downloads: 48
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2.
Competitiveness of frontier regions and tourism destination management
Ksenija Vodeb, 2012, original scientific article

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: tourism destination, competitiveness in tourism, tourism destination management, cross-border cooperation
Published: 15.10.2013; Views: 1418; Downloads: 25
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3.
Impacts of the Euro on the Slovenian tourism industry
Helena Nemec Rudež, Štefan Bojnec, 2008, original scientific article

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: the Euro adoption, European Union, Slovenian tourism, multivariate factor analysis
Published: 15.10.2013; Views: 1528; Downloads: 21
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4.
Competitiveness of Slovenia as a tourist destination
Doris Gomezelj Omerzel, 2006, original scientific article

Found in: ključnih besedah
Summary of found: ...tourist destination, competitiveness, competitiveness indicators, tourism stakeholders, added value, ...
Keywords: tourist destination, competitiveness, competitiveness indicators, tourism stakeholders, added value
Published: 15.10.2013; Views: 1694; Downloads: 29
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5.
Wages in hospitality industry and hospitality industry entrepreneurship development
Sergej Gričar, Štefan Bojnec, 2011, published scientific conference contribution abstract

Found in: ključnih besedah
Summary of found: ...tourism, hospitality industry, services, Slovenia, ...
Keywords: tourism, hospitality industry, services, Slovenia
Published: 15.10.2013; Views: 1419; Downloads: 28
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6.
Selected characteristics of roots tourism in Slovenia
Miha Koderman, 2012, original scientific article

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: roots tourism, Slovene diaspora, visit characteristics, America, Australia
Published: 15.10.2013; Views: 2101; Downloads: 36
URL Full text (0,00 KB)

7.
Sustainable natural and cultural heritage tourism in protected areas
Anita Trnavčevič, Armand Faganel, 2012, original scientific article

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: Nature parks, saltpans, museums, sustainable tourism, cultural heritage, natural heritage, sustainable marketing, heritage marketing
Published: 10.07.2015; Views: 1411; Downloads: 47
URL Full text (0,00 KB)

8.
Educational tourism and environmental ethics
Tomaž Grušovnik, 2010, original scientific article

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: environmental ethics, environmental denial, environmental education, educational tourism
Published: 10.07.2015; Views: 903; Downloads: 13
URL Full text (0,00 KB)

9.
Higher education demand factors and the demand for tourism education in Slovenia
Žiga Čepar, Štefan Bojnec, 2010, original scientific article

Found in: ključnih besedah
Summary of found: Zadetek v naslovu
Keywords: higher education, demand model, demography, tourism, human capital, Slovenia
Published: 10.07.2015; Views: 1498; Downloads: 76
URL Full text (0,00 KB)

10.
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