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Unique destination attributes as a basis of tourism experience
Petra Zabukovec Baruca, Žana Čivre, 2022, original scientific article

Abstract: In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.
Keywords: uniqueness, destination, unique attributes, tourism experience
Published in RUP: 03.11.2023; Views: 335; Downloads: 4
Full text (185,17 KB)

Employment experience of immigrant workers in tourism
Alja Žigo, Janja Gabruč, Emil Juvan, 2017, short scientific article

Abstract: This research explores the experience of immigrants employed in tourism in Slove- nia. Four main areas were studied: (1) formal regulation of working and living, (2) health and social care, (3) job satisfaction, and (4) integrationinto the Slovenianen- vironment. The causes for this research were recent stories in various media regard- ingforeignworkersinSlovenianeconomyandlittletonoresearchstudiesinthefield of tourism. The idea of the article was to demonstratethe employment of labour mi- grants% experiences in tourism and to make proposals to improve the employment experience in the future. We started out by studying the existing theory, and then performed qualitative research, in which the employment experiences of four im- migrants was studied in the previously mentioned four identified areas. Interviews were carried out with immigrants from different countries and of different profes- sions,andwerelaterevaluatedwithcontentanalysis.Theresultsofthestudyshow that the employment experience of immigrants employed in tourism in Slovenia is both positive and negative, as there were positive and negative factors of experience identifiedin all areasof research.We do notwantto give a generalisedassessmentof theexperience,but rathershow certainviewsandexperiences;basedonthat,wecan learn.Theresultsdonotapplytotheentirepopulation,butwiththemwepresentthe diversity of the subject. The greatestlimitation while researchingwas finding partic- ipants. Initially, proposals for improvement are given on three levels; government, employer, and society. The main improvement should be the better flow of infor- mation, for which we suggest transferringmore information online. Slovene society should be striving for tolerance so that foreigners would feel more welcomed.
Keywords: tourism labour, immigrants, employment experience
Published in RUP: 20.11.2021; Views: 979; Downloads: 22
Full text (176,96 KB)

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