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103. Services marketing : people, technology, strategyChristopher H. Lovelock, 2001, higher education textbook Abstract: Services marketing : people, technology, strategy
Keywords: trženje, marketing, storitve, servisi, vrednotenje, vodenje, poslovodni delavci, poklicna uspešnost, strategija, strategija trženja, trg, cene, dodana vrednost, potrošnik, komuniciranje, kvaliteta
Published in RUP: 10.07.2015; Views: 4039; Downloads: 108
 Link to full text |
104. Managing for results : economic tasks and risk-taking decisionsPeter Ferdinand Drucker, 1999, manual Abstract: Managing for results : economic tasks and risk-taking decisions
Keywords: management, vodenje, upravljanje, praksa, predstava, manager, priložnosti, tveganje, organiziranost, odločanje, poslovne odločitve, strategija
Published in RUP: 10.07.2015; Views: 3219; Downloads: 54
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105. Breaktrough technology project managementBennet P. Lientz, Kathryn P. Rea, 1999, manual Abstract: Breaktrough technology project management
Keywords: management, planiranje poslovanja, kontrola, poslovno komuniciranje, informacijska tehnologija, projekti, vodenje, manager, management consultants, uspešnost poslovanja, osnove, orodja, projektno vodenje, vodenje projektov, planiranje, stroškovna analiza, strokovno delo
Published in RUP: 10.07.2015; Views: 3045; Downloads: 44
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106. Service management and marketing : a customer relationship management approachChristian Grönroos, 2000, review Abstract: Service management and marketing : #a #customer relationship management approach
Keywords: marketing, trženje, vzajemno trženje, management, strateški management, storitve, panoge dejavnosti, servisi, gospodarske dejavnosti, vodenje, notranja kontrola, kultura podjetja, tržna struktura, konkurenčnost, prednost, strokovno delo, produktivnost, industrijska organizacija, kvaliteta, zagotavljanje kvalitete, TQM, celovita kvaliteta, perspektive, potrošnik, potrebe, vrednote, paradigme, tržno planiranje, alternative, kupci, poraba, uporabniki, poslovni odnosi, blagovne znamke, image, predstava, komuniciranje, integracijski procesi
Published in RUP: 10.07.2015; Views: 10251; Downloads: 476
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107. The development and management of visitor attractionsJohn Swarbrooke, 2000, higher education textbook Abstract: #The #development and management of visitor attractions
Keywords: turizem, turistični proizvod, management, vodenje, prihodnost, kultura, muzeji, narava, naravna bogastva, znamenitosti, zabava, zabavna industrija, nakup, gostinstvo, marketing, trženje, strategija, strategija trženja, kvaliteta, uporaba človeških zmogljivosti, učbeniki, primeri, case study, Velika Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment, entertainment industry, shopping, catering, marketing, strategy, marketing strategy, quality, human resource management, textbooks, cases, case study, Great Britain
Published in RUP: 10.07.2015; Views: 4183; Downloads: 126
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