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1.
Unique destination attributes as a basis of tourism experience
Petra Zabukovec Baruca, Žana Čivre, 2022, izvirni znanstveni članek

Opis: In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.
Ključne besede: uniqueness, destination, unique attributes, tourism experience
Objavljeno v RUP: 03.11.2023; Ogledov: 256; Prenosov: 4
.pdf Celotno besedilo (185,17 KB)

2.
Vloga vrednost pri motivaciji za potovanja med pripadniki generacije Z : zaključni projekt
Zala Račič, 2023, diplomsko delo

Ključne besede: generacija Z, vrednote, motivacija, nakupne navade
Objavljeno v RUP: 19.06.2023; Ogledov: 512; Prenosov: 29
.pdf Celotno besedilo (1,14 MB)

3.
Vloga družbenega omrežja TikTok pri odločitvah za potovanja : zaključni projekt
Ariana Kržin, 2022, diplomsko delo

Ključne besede: turizem, družbena omrežja, TikTok, potovalne odločitve
Objavljeno v RUP: 22.12.2022; Ogledov: 869; Prenosov: 106
.pdf Celotno besedilo (1,32 MB)

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Osebnost blagovne znamke v športnem turizmu : zaključni projekt
Jernej Meško, 2021, diplomsko delo

Ključne besede: turizem, blagovna znamka, športna prireditev, Istrski kolesarski maraton
Objavljeno v RUP: 31.08.2021; Ogledov: 1457; Prenosov: 66
.pdf Celotno besedilo (790,08 KB)

8.
Analiza vsebine na družbenem omrežju Pinterest : primerjava Ljubljane in Zagreba
Anja Fortuna, 2016, diplomsko delo

Ključne besede: turizem, marketing, destinacije, družbena omrežja
Objavljeno v RUP: 26.03.2021; Ogledov: 847; Prenosov: 40
.pdf Celotno besedilo (2,28 MB)

9.
Strategija trženja turistične destinacije Prlekija : zaključni projekt
Kristjan Sovič, 2016, diplomsko delo

Ključne besede: turizem, destinacija, trženje, Prlekija
Objavljeno v RUP: 26.03.2021; Ogledov: 854; Prenosov: 38
.pdf Celotno besedilo (1,20 MB)

10.
Marketinški načrt na primeru podjetja Adrenalinček : zaključni projekt
Lara Vučić, 2018, diplomsko delo

Ključne besede: turizem, marketing, marketinški načrt, Adrenalinček, Eko plac
Objavljeno v RUP: 19.03.2021; Ogledov: 830; Prenosov: 48
.pdf Celotno besedilo (555,05 KB)

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