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1.
Proces uvajanja blagovne znamke na trg
Uroš Gračner, 2012, diplomsko delo

Najdeno v: osebi
Ključne besede: Bandidos, izdelki, novi izdelki, prodaja, predstavitev
Objavljeno: 15.10.2013; Ogledov: 1860; Prenosov: 65
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

2.
Tržno komuniciranje v izbranem podjetju
Andreja Špan, 2009, diplomsko delo

Najdeno v: osebi
Ključne besede: tržno komuniciranje, oglaševanje, pospeševanje prodaje, odnosi z javnostmi, neposredno trženje, osebna prodaja, analiza
Objavljeno: 15.10.2013; Ogledov: 2525; Prenosov: 90
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

3.
Trženjski splet v fazi uvajanja novega izdelka na slovenski trg
Silva Podbršček, 2007, diplomsko delo

Najdeno v: osebi
Ključne besede: trg, trženje, izdelki, uvajanje izdelka na trg, trženjski splet, promocija, pospeševanje prodaje, oglaševanje, konkurenca, diplomska dela
Objavljeno: 15.10.2013; Ogledov: 3094; Prenosov: 71
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

4.
Zadovoljstvo odjemalcev kot osnova za uspešno poslovanje podjetja
Tanja Tuljak, 2006, diplomsko delo

Najdeno v: osebi
Ključne besede: podjetje, poslovanje podjetja, storitveno podjetje, odjemalci, zadovoljstvo odjemalcev, zvestoba, tržna raziskava, diplomska dela
Objavljeno: 15.10.2013; Ogledov: 1524; Prenosov: 34
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

5.
Praksa zagotavljanja kakovosti visokošolskih institucij in prihodnji izzivi
Karmen Rodman, Nada Trunk Širca, Katarina Košmrlj, 2010, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Najdeno v: osebi
Ključne besede: visoko šolstvo, Slovenija, razvoj
Objavljeno: 15.10.2013; Ogledov: 1884; Prenosov: 24
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

6.
Ensuring professionalism of the external evaluation commission
Karmen Rodman, Nada Trunk Širca, 2008, izvirni znanstveni članek

Najdeno v: osebi
Ključne besede: visoko šolstvo, kakovost, preverjanje
Objavljeno: 15.10.2013; Ogledov: 1282; Prenosov: 20
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

7.
Factors of successful innovation in services
Marko Ropret, Peter Fatur, Karmen Rodman, Borut Likar, 2011, izvirni znanstveni članek

Opis: The objective of the research was to identify innovation factors influencing the performance of service companies. The study encompassed 87 Slovenian companies. The statistical analysis was performed in three phases. The first phase encompassed a principal component analysis, during which five potentially influential input and two output innovation factors were extracted. The second phase consisted of descriptive statistics, thus providing insights into the state of innovativeness in the service sector. Regression analysis followed in the final phase. The results of regression analysis identified the factor of innovation and market policy and the factor comparison with competition as influential on the average total benefit of the company from innovations. Interestingyz, both factors reveal an innovation 'follower' pattern in services, thus indicating that stronger company's own incentives may be required for a breakthrough innovation.
Najdeno v: osebi
Ključne besede: service innovation, services, service management, research and development, analysis, Slovenia, principal component analysis, PCA, innovation policy, market policy, breakthrough innovation
Objavljeno: 15.10.2013; Ogledov: 2028; Prenosov: 12
URL Polno besedilo (0,00 KB)

8.
Institutional quality of a higher education institution from the perspective of employers
Karmen Rodman, Roberto Biloslavo, Silva Bratož, 2013, izvirni znanstveni članek

Opis: The present paper proposes a theoretical model of institutional quality of a higher education institution (HEI) which, in addition to the internal dimensions of quality, incorporates also the external dimension, i.e. the outcomes dimension. This dimension has been neglected by the quality standards and models examined in our paper. Furthermore, the standards and models analyzed consider stakeholders as one of the quality factors of a HEI. The stakeholders perspective is seen as a lens through which stakeholders define, control and assess the quality of a HEI. The proposed model therefore gives stakeholders greater significance compared to the dimensions of institutional quality of a HEI. The model has been validated from the employers perspective. On the basis of 339 completed questionnaires or a 39.74 % response rate we concluded that outcomes constitute the most important dimension of institutional quality of a HEI from the perspective of employers in Slovenia. The outcomes dimension is followed, in descending order, by the non-financial resources and inputs, sustainable development, value chain, and, finally, the financial resources and inputs dimensions. The results of the study have shown that of the 44 quality factors of a HEI the following data are of key importance to employers: information on the participation of students in practical training, achievements of graduates at the workplace, implementation of a HEIs research achievements in practice, graduate employability, and a HEIs responsiveness to the demands and changes in the environment.
Najdeno v: osebi
Ključne besede: higher education institutions, institutional quality, quality management, outcomes, Slovenia
Objavljeno: 15.10.2013; Ogledov: 1499; Prenosov: 27
URL Polno besedilo (0,00 KB)

9.
Razvoj sistemov in instrumentov zagotavljanja kakovosti visokošolskih institucij
Karmen Rodman, 2010, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Najdeno v: osebi
Ključne besede: visoko šolstvo, Slovenija, razvoj
Objavljeno: 15.10.2013; Ogledov: 1500; Prenosov: 32
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

10.
Dejavniki zaznane kakovosti visokošolskega zavoda z vidika delodajalcev
Karmen Rodman, 2010, doktorska disertacija

Najdeno v: osebi
Ključne besede: kakovost, management, zagotavljanje, visokošolski zavod, zaznana kakovost, dejanska kakovost, delodajalci, komuniciranje
Objavljeno: 15.10.2013; Ogledov: 1610; Prenosov: 42
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

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