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1.
Unique destination attributes as a basis of tourism experience
Petra Zabukovec Baruca, Žana Čivre, 2022, izvirni znanstveni članek

Opis: In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.
Ključne besede: uniqueness, destination, unique attributes, tourism experience
Objavljeno v RUP: 03.11.2023; Ogledov: 254; Prenosov: 4
.pdf Celotno besedilo (185,17 KB)

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Erasmus+ mobility : empirical insights into Erasmus+ tourists' behaviour
Miha Lesjak, Emil Juvan, Eva Podovšovnik, 2020, izvirni znanstveni članek

Opis: Erasmus+ students represent a large sub-segment of educational tourists, making this segment an attractive market for universities as well as destination marketing organisations. Unfortunately, very little is known about Erasmus+ students' travel behaviour; hence the present study aims at extending empirically supported knowledge about travel behaviour of students during their Erasmus+ mobility. Data was collected via an online survey among all Erasmus+ enrolling students in the academic year 2016/17 in Slovenia. The results show that 93% of the participants travelled during theirmobility. The level of studies aswell as gender affect students' travel behaviour, making the two characteristics immediately useful attributes when targeting Erasmus+ travellers. Based on perceived destination attributes, male students predominantly seek cities with attractive nightlife but female students look for easily accessible cities, which are safe and offer attractive cultural sites. These findings suggest that tourism providers, destination tourism organisations and universities should work hand in hand when designing personalised tourism experiences and their promotion among Erasmus+ students. This is crucial during the phase of planning Erasmus+ mobility, when students choose their destination and host university, as well as during students' Erasmus+ mobility, because Erasmus + students travel during their student mobility.
Ključne besede: Erasmus+ mobility, education, international students, destination attributes, tourist behaviour
Objavljeno v RUP: 30.11.2021; Ogledov: 788; Prenosov: 41
.pdf Celotno besedilo (180,20 KB)

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Competitiveness of Slovenia as a tourist destination
Doris Gomezelj Omerzel, 2006, izvirni znanstveni članek

Ključne besede: tourist destination, competitiveness, competitiveness indicators, tourism stakeholders, added value
Objavljeno v RUP: 15.10.2013; Ogledov: 3402; Prenosov: 77
.pdf Celotno besedilo (155,37 KB)

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