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11.
Razvoj in analiza uporabnosti fitnes aplikacije : zaključna naloga
Gregor Vojvoda, 2019, diplomsko delo

Ključne besede: aplikacija, fitnes, interakcija, razvoj, analiza
Objavljeno v RUP: 01.08.2019; Ogledov: 1255; Prenosov: 26
URL Povezava na celotno besedilo

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Kakšnega učitelja si želijo dijaki? : diplomsko delo
Jana Lapanje, 2017, diplomsko delo

Ključne besede: kompetence, učitelji, slog vodenja, interakcija, medosebni odnosi, dijaki
Objavljeno v RUP: 31.01.2018; Ogledov: 1997; Prenosov: 85
.pdf Celotno besedilo (338,05 KB)

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Uporništvo kot pogoj za angažirano podreditev avtoriteti oglaševanja
Oliver Vodeb, 2007, izvirni znanstveni članek

Opis: Cool rebellion in the sense of a declarative violation of social norms, especially at the level of image, is in the changing media and communication environment a condition for an engaged subordination to the authority of advertising. The rebelliousness that evolved from the cultural revolution of the 1960s, has also highly influenced the culture of the advertising business. When the heralds of the cultural rebellion transplanted the value of defiance into business, the latter became inherent to the business culture of advertising and assumed the function of a marketing communication tool. Cool advertising has in the use of such communication approaches found a solution for a successful advertising aimed at the single postmodern consumer and mass society at the same time. (Frank 1997) Taking into account the development of technologies, especially those of internet and mobile communication, the increased role of critical analysis of the media and communication in education, as well as the consumers' distrust of advertising caused by the penetration of the marketing discourse into everyday life, advertising has adjusted to the new characteristics of the media and communication environment. The intertwining of simulation and spectacle in the form of interactive spectacle represents the answer to new consumer demands that creates a media and communication environment allowing the transcendence of the one-way flow and exclusivity of marketing communication. This is usually not about establishing a dialogue or equal positions of power for the advertiser and the consumer, but rather exploiting the emancipatory potentials of media and communication for marketing purposes. Marketing communication often adopts communication approaches developed by media activists. Activist communication approaches are utilised because of their communication efficiency and adoption of critical discourse, which in this case usually decreases in critical potential. The interest of the advertising business in these kinds of innovative communication approaches is also a result of the mentioned cool business culture and its inherent (declarative) questioning of the social norms, which answers the consumers' distrust of advertising with quasi self-criticism and (self-)irony. This self-referential criticism is communicated and expressed in the form of a spectacle and represents an approach that makes up an important part of advertising campaigns. In our societies there exist norms of judgement, social norms of internality, which make us assign value to explanations emphasising the importance of the agent as a causal factor (the so-called internal explanations) (Beauvois 2000). As a result of these norms of judgment the processes occurring in everyday explanations of events are more affected by the social utility of the offered explanations than by the efforts for validity, which would prompt people to search for the true explanations from the viewpoint of those who determine events. The freedom communicated by the said advertising approaches is thus, thanks to the social norms of internality, reduced to an engaged subordination of the consumer to the covert authority of advertising. As such it reproduces the mechanisms of the declarative and superficial violation of social norms in the service of the marketing success of advertising
Ključne besede: oglaševanje, interaktivni spektakel, interakcija, avtoriteta, upor, kulturna kritika, medijska pismenost, participacija, komuniciranje
Objavljeno v RUP: 10.07.2015; Ogledov: 2393; Prenosov: 39
URL Povezava na celotno besedilo

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Facial attractiveness and stereotypes of hotel guests
Žana Čivre, Mladen Knežević, Petra Zabukovec Baruca, Daša Fabjan, 2013, izvirni znanstveni članek

Opis: The purpose of this research was to determine social interaction between hospitality employees and their guests, and consequently assess how front-line employees categorize and stereotype hotel guests based on their facial attractiveness with reference to three main characteristics. Social stereotypes represent a means of information transmission in the communication process and can enable a more rapid transfer of information during the service delivery in the hospitality industry. The experimental research was conducted with 113 hospitality employees at seven hospitality organizations on the Slovenian coast. The results showed a correlation between the perception of hotel guests' facial attractiveness with their assumed characteristics that can lead to stereotyping. Hotel employees often link the guests' facial attractiveness with three common perceived characteristics - guests' propensity to spend, guests' predisposition to being demanding and guests' 'kindness', and tend to stereotype them on the same basis. These research findings contribute to a better understanding of the complex interactions that occur during a service encounter and show how facial attractiveness of guests plays an important role in the construction of stereotypes by the hospitality employees.
Ključne besede: storitve, socialna interakcija, privlačnost obraza, stereotipi, eksperimentalna raziskava, turizem
Objavljeno v RUP: 15.10.2013; Ogledov: 12230; Prenosov: 66
URL Povezava na celotno besedilo

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Učbeniška besedila o Primožu Trubarju. Izbor izraznih sredstev vrednotenja v verbalnih in večkodnih besedilih ter njihova vloga na besedilni ravni
Sonja Starc, 2010, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Opis: Razprava obravnava besedna in nebesedna izrazna sredstva, s katerimi je v učbeniških besedilih za slovenščino in zgodovino (1858-2002) vrednoteno delo Primoža Trubarja. Analiza se osredotoči na stavek kot prikaz(ovanje), in sicerna relacijske stavke (istovetnostne in atributivne) v verbalnem besedilu,upoštevajoč teorijo sistemske in funkcijske slovnice M. A. K. Hallidaya, ter na razmerje med verbalnim in slikovnim v večkodnih besedilih, po teoriji Kressa in van Leeuwena, pri tem pa izpostavlja tudi vlogo usmerjevalnih leksemov.
Ključne besede: vrednotenje, snovni stavki, relacijski stavki, istovetni relacijski stavki, atributivni relacijski stavki, večkodna besedila, interakcija med slikovnim in besednim, usmerjevalni leksem, jezikovna didaktika
Objavljeno v RUP: 15.10.2013; Ogledov: 5882; Prenosov: 355
URL Povezava na celotno besedilo

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