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1.
Marketing culture as a tool for development of a sustainable organization
Roberto Biloslavo, Anita Trnavčevič, 2011, objavljeni znanstveni prispevek na konferenci

Opis: Within the category of organizational assets, the Žcultureʼ of the organization is that element which forms most slowly, but in turn has the most sustainable and, in companies with a strong culture, also the strongest influence on the operation of the organization. Thus it is no surprise that theoreticians and practitioners of management have focussed on the question of what kind of culture an organization needs that would amount to a source of sustainable competitive advantage. As certain current research has shown marketing culture may be the answer to this question. Changing the culture of an organization into marketing culture is a process that may begin and be motivated solely if we know to which extent the marketing culture is already present or developed within the organization. This is even more important if we consider that only organizations which really focused on their customersʼ needs are ready to develop and invest in new green technologies. The paper presents an instrument for the measurement of marketing culture, its implementation in a representative sample of medium-large and large food processing companies in Slovenia and discusses the methodological questions and implications, which rose from the use of the developed instrument.
Najdeno v: ključnih besedah
Ključne besede: marketing, culture, development
Objavljeno: 15.10.2013; Ogledov: 1756; Prenosov: 20
URL Polno besedilo (0,00 KB)

2.
The development and management of visitor attractions
John Swarbrooke, 2000, učbenik za višje in visoke šole

Opis: #The #development and management of visitor attractions
Najdeno v: ključnih besedah
Povzetek najdenega: ...bogastva, znamenitosti, zabava, zabavna industrija, nakup, gostinstvo, marketing, trženje, strategija, strategija trženja, kvaliteta, uporaba človeških... ...Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment...
Ključne besede: turizem, turistični proizvod, management, vodenje, prihodnost, kultura, muzeji, narava, naravna bogastva, znamenitosti, zabava, zabavna industrija, nakup, gostinstvo, marketing, trženje, strategija, strategija trženja, kvaliteta, uporaba človeških zmogljivosti, učbeniki, primeri, case study, Velika Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment, entertainment industry, shopping, catering, marketing, strategy, marketing strategy, quality, human resource management, textbooks, cases, case study, Great Britain
Objavljeno: 10.07.2015; Ogledov: 1678; Prenosov: 58
URL Polno besedilo (0,00 KB)

3.
Innovation and communication as dimensions of the marketing culture
Natalija Postružnik, Melita Moretti, 2012, izvirni znanstveni članek

Opis: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Najdeno v: ključnih besedah
Ključne besede: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Objavljeno: 30.12.2015; Ogledov: 1304; Prenosov: 3
URL Polno besedilo (0,00 KB)

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