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Metaphors in political discourse from a cross-cultural perspective
Silva Bratož, 2014, izvirni znanstveni članek

Opis: The paper focuses on various ways in which metaphors in political discourse reflect the cultural and linguistic environments from which they emerge. It discusses conceptual metaphors and their linguistic realisations in popular pre-election discourse in English, German, and three Euro-Mediterranean languages (i. e. Slovene, Italian and Croatian). One of the main aims of the paper is to present a contrastive analysis model which combines quantitative and qualitative methods on the one hand, and top-down and bottom-up approaches to metaphor research on the other. Reference will be made to the results of a case study based on the contrastive analysis of a corpus of pre-election articles related to the American elections in 2008 which has been undertaken to validate the proposed model. Itwill be argued that while the selected languages conceptualise elections in similar ways, there are also significant variations which have cultural implications.
Ključne besede: konceptualne metafore, predvolilni diskurz, kontrastivna analiza, medkulturne razlike, conceptual metaphors, pre-election discourse, cross-cultural differences, contrastive analysis
Objavljeno v RUP: 14.10.2015; Ogledov: 4099; Prenosov: 107
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3.
Slovenian and US elections in metaphors
Silva Bratož, 2012, izvirni znanstveni članek

Opis: The present paper examines metaphors in the discourse of elections from a cross-linguistic perspective. The methodological framework brings together the conceptual theorY of metaphor, as one of the most prominent models within cognitive linguistics, and Critical Discourse AnalYsis. In addition, a cross-linguistic approach to analYsing metaphors in discourse is suggested following Kövecsesʼ (2005) criteria for cultural and linguistic universalitY and variation in metaphor. The analYsis is based on a corpus of newspaper articles related to the elections held in 2008 in Slovenia and those held in the USA in the same Year. The results suggest that while there is a certain degree of universalitY in terms of the predominant conceptual metaphors, there are also important variations between the two languages and cultures in question, such as the ubiquitY of metaphoricallY motivated terminologY and election jargon identified in (American) English texts.
Ključne besede: metafore, kritična analiza, volitve, diskurz
Objavljeno v RUP: 15.10.2013; Ogledov: 3453; Prenosov: 42
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