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103. Pospeševanje prodaje osebnih računalnikovBranka Laharnar, 2006, diplomsko delo Ključne besede: trg, pospeševanje prodaje, planiranje, zadovoljstvo kupcev, analiza okolja, raziskava trga, segmentiranje trga, trženje osebnih računalnikov, diplomska dela Objavljeno v RUP: 15.10.2013; Ogledov: 2602; Prenosov: 129 Povezava na celotno besedilo Gradivo ima več datotek! Več... |
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106. Merjenje zadovoljstva s servisnimi storitvami v izbranem podjetjuMojca Paulus, 2006, diplomsko delo Ključne besede: podjetje, uspešnost podjetja, kupci, zadovoljstvo kupcev, ocenjevanje zadovoljstva, kakovost, zvestoba, raziskava, diplomska dela Objavljeno v RUP: 15.10.2013; Ogledov: 2499; Prenosov: 83 Povezava na celotno besedilo Gradivo ima več datotek! Več... |
107. Trženjske poti bančnega zavarovalništvaDejan Urankar, 2006, diplomsko delo Ključne besede: tržne poti, strategija, trženje, raziskava, bančništvo, zavarovalništvo, povezava bank in zavarovalnic, prednosti povezovanja, diplomska dela Objavljeno v RUP: 15.10.2013; Ogledov: 2946; Prenosov: 144 Povezava na celotno besedilo Gradivo ima več datotek! Več... |
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109. Facial attractiveness and stereotypes of hotel guestsŽana Čivre, Mladen Knežević, Petra Zabukovec Baruca, Daša Fabjan, 2013, izvirni znanstveni članek Opis: The purpose of this research was to determine social interaction between hospitality employees and their guests, and consequently assess how front-line employees categorize and stereotype hotel guests based on their facial attractiveness with reference to three main characteristics. Social stereotypes represent a means of information transmission in the communication process and can enable a more rapid transfer of information during the service delivery in the hospitality industry. The experimental research was conducted with 113 hospitality employees at seven hospitality organizations on the Slovenian coast. The results showed a correlation between the perception of hotel guests' facial attractiveness with their assumed characteristics that can lead to stereotyping. Hotel employees often link the guests' facial attractiveness with three common perceived characteristics - guests' propensity to spend, guests' predisposition to being demanding and guests' 'kindness', and tend to stereotype them on the same basis. These research findings contribute to a better understanding of the complex interactions that occur during a service encounter and show how facial attractiveness of guests plays an important role in the construction of stereotypes by the hospitality employees. Ključne besede: storitve, socialna interakcija, privlačnost obraza, stereotipi, eksperimentalna raziskava, turizem Objavljeno v RUP: 15.10.2013; Ogledov: 12300; Prenosov: 68 Povezava na celotno besedilo |
110. Bančno zavarovanje kot nova tržna pot pri trženju zavarovalnih storitevIngrid Kuk, 2008, magistrsko delo Ključne besede: banke, zavarovalnice, bančno zavarovalništvo, trženje, zavarovalna storitev, tržna pot, modeli, spremenljivke modela, raziskava Objavljeno v RUP: 15.10.2013; Ogledov: 3403; Prenosov: 106 Povezava na celotno besedilo Gradivo ima več datotek! Več... |