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1.
Synergies in marketing management in camping tourism on the Slovenian Adriatic coast
Štefan Bojnec, Martina Drakulić, 2012, izvirni znanstveni članek

Opis: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Najdeno v: ključnih besedah
Povzetek najdenega: Zadetek v naslovu
Ključne besede: synergy, marketing management, camping tourism, advertising, Slovenia
Objavljeno: 15.10.2013; Ogledov: 1753; Prenosov: 47
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

2.
Competitiveness of frontier regions and tourism destination management
Ksenija Vodeb, 2012, izvirni znanstveni članek

Najdeno v: ključnih besedah
Povzetek najdenega: Zadetek v naslovu
Ključne besede: tourism destination, competitiveness in tourism, tourism destination management, cross-border cooperation
Objavljeno: 15.10.2013; Ogledov: 1399; Prenosov: 24
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

3.
Impacts of the Euro on the Slovenian tourism industry
Helena Nemec Rudež, Štefan Bojnec, 2008, izvirni znanstveni članek

Najdeno v: ključnih besedah
Povzetek najdenega: Zadetek v naslovu
Ključne besede: the Euro adoption, European Union, Slovenian tourism, multivariate factor analysis
Objavljeno: 15.10.2013; Ogledov: 1519; Prenosov: 20
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

4.
Competitiveness of Slovenia as a tourist destination
Doris Gomezelj Omerzel, 2006, izvirni znanstveni članek

Najdeno v: ključnih besedah
Povzetek najdenega: ...tourist destination, competitiveness, competitiveness indicators, tourism stakeholders, added value, ...
Ključne besede: tourist destination, competitiveness, competitiveness indicators, tourism stakeholders, added value
Objavljeno: 15.10.2013; Ogledov: 1679; Prenosov: 28
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

5.
Wages in hospitality industry and hospitality industry entrepreneurship development
Sergej Gričar, Štefan Bojnec, 2011, objavljeni povzetek znanstvenega prispevka na konferenci

Najdeno v: ključnih besedah
Povzetek najdenega: ...tourism, hospitality industry, services, Slovenia, ...
Ključne besede: tourism, hospitality industry, services, Slovenia
Objavljeno: 15.10.2013; Ogledov: 1405; Prenosov: 27
URL Polno besedilo (0,00 KB)
Gradivo ima več datotek! Več...

6.
Selected characteristics of roots tourism in Slovenia
Miha Koderman, 2012, izvirni znanstveni članek

Najdeno v: ključnih besedah
Povzetek najdenega: Zadetek v naslovu
Ključne besede: roots tourism, Slovene diaspora, visit characteristics, America, Australia
Objavljeno: 15.10.2013; Ogledov: 2061; Prenosov: 36
URL Polno besedilo (0,00 KB)

7.
Sustainable natural and cultural heritage tourism in protected areas
Anita Trnavčevič, Armand Faganel, 2012, izvirni znanstveni članek

Najdeno v: ključnih besedah
Povzetek najdenega: Zadetek v naslovu
Ključne besede: Nature parks, saltpans, museums, sustainable tourism, cultural heritage, natural heritage, sustainable marketing, heritage marketing
Objavljeno: 10.07.2015; Ogledov: 1376; Prenosov: 37
URL Polno besedilo (0,00 KB)

8.
Educational tourism and environmental ethics
Tomaž Grušovnik, 2010, izvirni znanstveni članek

Najdeno v: ključnih besedah
Povzetek najdenega: Zadetek v naslovu
Ključne besede: environmental ethics, environmental denial, environmental education, educational tourism
Objavljeno: 10.07.2015; Ogledov: 885; Prenosov: 13
URL Polno besedilo (0,00 KB)

9.
Higher education demand factors and the demand for tourism education in Slovenia
Žiga Čepar, Štefan Bojnec, 2010, izvirni znanstveni članek

Najdeno v: ključnih besedah
Povzetek najdenega: Zadetek v naslovu
Ključne besede: higher education, demand model, demography, tourism, human capital, Slovenia
Objavljeno: 10.07.2015; Ogledov: 1460; Prenosov: 52
URL Polno besedilo (0,00 KB)

10.
Iskanje izvedeno v 0 sek.
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