Lupa

Search the repository Help

A- | A+ | Print
Query: search in
search in
search in
search in
* old and bolonia study programme

Options:
  Reset


31 - 40 / 261
First pagePrevious page12345678910Next pageLast page
31.
32.
Synergies in marketing management in camping tourism on the Slovenian Adriatic coast
Štefan Bojnec, Martina Drakulić, 2012, original scientific article

Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Found in: osebi
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published: 15.10.2013; Views: 1813; Downloads: 49
URL Full text (0,00 KB)
This document has more files! More...

33.
Intrapreneurship, competition and company efficiency
Jože Kocjančič, Štefan Bojnec, 2013, original scientific article

Found in: osebi
Keywords: intrapreneurship, company behaviour, market competition, company efficiency, Slovenia
Published: 15.10.2013; Views: 1838; Downloads: 42
URL Full text (0,00 KB)
This document has more files! More...

34.
Višina in oblikovanje cen rabljenih stanovanj v Sloveniji
Martin Romih, 2008, original scientific article

Found in: osebi
Keywords: hedonska analiza cen, trg stanovanj, cenovne razlike, Slovenija
Published: 15.10.2013; Views: 1449; Downloads: 36
URL Full text (0,00 KB)

35.
Farm growth in Hungary, Slovenia and France
Lajos Zoltán Bakucs, Štefan Bojnec, Imre Fertő, Laure Latruffe, 2010, published scientific conference contribution

Abstract: The article investigates the validity of Gibrat's Law for French, Hungarian and Slovenian farms with FADN data and Heckman selection models, quantiles regressions and panel unit root tests. The contribution to the literature is three fold. First, we compare farm growth in countries with rather different farm structures. Second, we apply two different testing techniques. Finally, we focus on specialised crop and dairy farms rather than all farms, avoiding biases due to heterogeneous structures across the agricultural sector. Results reject the Gibrat's Law for crop farms in France (except for one sub-period) and Hungary but confirm it for French and Slovenian dairy farms.
Found in: osebi
Keywords: nekmetijski dohodki, investicije
Published: 15.10.2013; Views: 1803; Downloads: 27
URL Full text (0,00 KB)
This document has more files! More...

36.
37.
Determinants of competition in agro-food trade of transiton countries with the European Union
Štefan Bojnec, Imre Fertő, 2007, published scientific conference contribution

Found in: osebi
Keywords: konkurenčnost, prehrana, tranzicija, Evropska unija
Published: 15.10.2013; Views: 1529; Downloads: 20
URL Full text (0,00 KB)
This document has more files! More...

38.
Information and communication technology in tourism
Štefan Bojnec, Zvonko Kribel, 2005, published scientific conference contribution

Found in: osebi
Keywords: gospodarstvo, Slovenija, turizem, tehnološka razvitost
Published: 15.10.2013; Views: 1714; Downloads: 26
URL Full text (0,00 KB)
This document has more files! More...

39.
Prednosti in slabosti mikro družinskega podjetja
Polona Šager, 2012, undergraduate thesis

Found in: osebi
Keywords: podjetništvo, družinska podjetja, zaposleni, prednosti, slabosti, motivacija
Published: 15.10.2013; Views: 3213; Downloads: 115
URL Full text (0,00 KB)
This document has more files! More...

40.
Mala hisroelektrarna kot dopolnilna dejavnost visokogorske kmetike
Martina Brezovnik, 2009, undergraduate thesis

Found in: osebi
Keywords: energija, obnovljivi viri, dopolnilne dejavnosti, hidroenergetski potencial, investicije, male hidroelektrarne, izgradnja, poslovanje
Published: 15.10.2013; Views: 1770; Downloads: 59
URL Full text (0,00 KB)
This document has more files! More...

Search done in 0 sec.
Back to top
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica