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12. Herzbergova dvofaktorska teorija delovne motivacije na primeru zaposlenih v turizmuŽana Čivre, Nina Lovec, Daša Fabjan, 2013, original scientific article Abstract: Prispevek obravnava delovno motivacijo kontaktnega osebja v turizmu v Sloveniji. Motivacijo opredeljujemo na podlagi Herzbergove dvofaktorske teorije, ki temelji na dveh vrstah faktorjev delovne motivacije, in sicer na motivatorjih, ki zaposlene motivirajo, in higienikih, ki zaposlenih ne motivirajo, a so brez njih nezadovoljni. Rezultati izvedene empirične raziskave kažejo, da imajo motivatorji (npr. priznanje, odgovornost) zelo močan vpliv na delovno motivacijo, medtem ko higieniki (npr. višina plače) nanjo nimajo statistično značilnega vpliva. Izhajajoč iz izsledkov raziskave lahko vodstva turističnih podjetij posvetijo večjo pozornost oz. povečajo pomen motivatorjev, v smislu povečanja odgovornosti kontaktnega osebja, uvedbe priznanj, omogočanja usposabljanj in podajanja ustreznih informacij, saj so le-ti dejavniki ključnega pomena za motiviranost zaposlenih.
Keywords: delovna motivacija, turizem, zaposleni, kontaktno osebje
Published in RUP: 30.12.2015; Views: 5678; Downloads: 267
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17. Facial attractiveness and stereotypes of hotel guestsŽana Čivre, Mladen Knežević, Petra Zabukovec Baruca, Daša Fabjan, 2013, original scientific article Abstract: The purpose of this research was to determine social interaction between hospitality employees and their guests, and consequently assess how front-line employees categorize and stereotype hotel guests based on their facial attractiveness with reference to three main characteristics. Social stereotypes represent a means of information transmission in the communication process and can enable a more rapid transfer of information during the service delivery in the hospitality industry. The experimental research was conducted with 113 hospitality employees at seven hospitality organizations on the Slovenian coast. The results showed a correlation between the perception of hotel guests' facial attractiveness with their assumed characteristics that can lead to stereotyping. Hotel employees often link the guests' facial attractiveness with three common perceived characteristics - guests' propensity to spend, guests' predisposition to being demanding and guests' 'kindness', and tend to stereotype them on the same basis. These research findings contribute to a better understanding of the complex interactions that occur during a service encounter and show how facial attractiveness of guests plays an important role in the construction of stereotypes by the hospitality employees.
Keywords: storitve, socialna interakcija, privlačnost obraza, stereotipi, eksperimentalna raziskava, turizem
Published in RUP: 15.10.2013; Views: 12348; Downloads: 68
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