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1.
Cenovna strategija v odvisnosti od moči tržne znamke
Ivan Toroš, Miro Kline, 2010, original scientific article

Published in RUP: 10.07.2015; Views: 4528; Downloads: 14
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2.
Metode in modeli snovanja cenovnih strategij
Ivan Toroš, 2009, master's thesis

Keywords: trženje, izdelki, cene, tržne znamke, vrednost, ponudba, strategije, cenovna občutljivost, mikroekonomika
Published in RUP: 15.10.2013; Views: 2807; Downloads: 174
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