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Abstract: Corporate social responsibility has been widely researched in recent decades across different industries. This paper attempts to explore the social aspects of corporate social responsibility in the hotel industry, focusing on the awareness of csr of employees in the selected case-study of a hotel company in Portorož, Slovenia. Specifically, their awareness of csr activities oriented towards the local community was researched. A questionnaire survey was conducted among employees, investigating their awareness of the hotel company's attitude towards the local community. Results show that it is crucial for employees to be employed in a company that participates in the development of a local community. However, they often do not know how their employer carries out activities that are related to the social aspects of corporate social responsibility.
Keywords: hotel industry, corporate social responsibility, employees, Portorož, Slovenia
Published in RUP: 01.12.2021; Views: 852; Downloads: 19
Full text (106,10 KB)

Abstract: Turizem kot najhitreje razvijajoča se panoga skriva veliko potencialov, ki v Sloveniji še nimajo pravega mesta. Dediščinski turizem je eden tistih, ki se počasi odpira v slovenskem okolju. Morda lahko iščemo razlog v identiteti. Kljub temu, da ima Slovenija že več kot tridesetletno zgodovino prvega vpisa v Unescovo kulturno dediščino, je le-ta v nacionalnem smislu še vedno neprepoznavna ali slabo prepoznavna. Odgovornost lahko iščemo tako na državni ravni kot na lokalni ravni, saj se logotip Unesca ne uporablja dosledno na vseh lokacijah. A ko prepoznamo nevarnost, jo lahko zlahka spremenimo v potencial in spremembo z namenom razvoja. Tako je tudi z dediščinskim turizmom, ki ga predstavljajo Unescove lokacije v Sloveniji.
Keywords: turizem, dediščina, Unesco, trajnostni razvoj, trženje, strateške usmeritve, Slovenija
Published in RUP: 08.11.2021; Views: 957; Downloads: 23
Full text (101,64 MB)

Keywords: segmentiranje gostov, seniorji, hotel Histrion, hotelska infrastruktura
Published in RUP: 23.04.2021; Views: 990; Downloads: 49
Full text (1,08 MB)

Keywords: socialni turizem, otroci, mladi, strah pred potovanjem, potovalna neizkušenost
Published in RUP: 16.04.2021; Views: 1015; Downloads: 48
Full text (975,16 KB)

Keywords: turizem, turisti, lokalni prebivalci, tržnica, Koper, pogledi, odnosi
Published in RUP: 26.03.2021; Views: 973; Downloads: 44
Full text (766,31 KB)