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52. Slovenian sports touristic brands : a myth or reality?Darko Ravnikar, Ana Bardorfer, Iztok Retar, 2015, independent scientific component part or a chapter in a monograph Keywords: blagovne znamke, športni turizem, športni dogodki, sponzorstvo, branding, sports tourism, sport events, sponsorship Published in RUP: 14.10.2015; Views: 4515; Downloads: 37 Link to full text |
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