1. Comparing the environmental impacts of wooden buildings in Spain, Slovenia, and GermanyAlberto Quintana-Gallardo, Oihana Gordobil, Erwin Andreas Meissner Schau, Eva Prelovšek Niemelä, Michael David Burnard, 2021, original scientific article Keywords: regenerative sustainability, wood frame construction, energy simulation, life cycle assessment
Published in RUP: 24.11.2021; Views: 1153; Downloads: 21
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5. Innovation and communication as dimensions of the marketing culture : their influence on financial performance in Slovenia's insurance and construction industriesNatalie C. Postružnik, Melita Moretti, 2012, original scientific article Abstract: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Keywords: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Published in RUP: 30.12.2015; Views: 3022; Downloads: 11
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