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1.
The development and management of visitor attractions
John Swarbrooke, 2000, učbenik za višje in visoke šole

Opis: #The #development and management of visitor attractions
Najdeno v: ključnih besedah
Povzetek najdenega: ...Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment... ..., natural resources, remarkableness, sight-seeing, entertainment, entertainment industry, shopping, catering, marketing, strategy, marketing strategy, quality,...
Ključne besede: turizem, turistični proizvod, management, vodenje, prihodnost, kultura, muzeji, narava, naravna bogastva, znamenitosti, zabava, zabavna industrija, nakup, gostinstvo, marketing, trženje, strategija, strategija trženja, kvaliteta, uporaba človeških zmogljivosti, učbeniki, primeri, case study, Velika Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment, entertainment industry, shopping, catering, marketing, strategy, marketing strategy, quality, human resource management, textbooks, cases, case study, Great Britain
Objavljeno: 10.07.2015; Ogledov: 1717; Prenosov: 61
URL Polno besedilo (0,00 KB)

2.
Innovation and communication as dimensions of the marketing culture
Natalija Postružnik, Melita Moretti, 2012, izvirni znanstveni članek

Opis: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Najdeno v: ključnih besedah
Povzetek najdenega: ...culture, finacial performance, innovation, internal communications, insurance industry, construction industry, ...
Ključne besede: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Objavljeno: 30.12.2015; Ogledov: 1343; Prenosov: 3
URL Polno besedilo (0,00 KB)

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