1. Unique destination attributes as a basis of tourism experiencePetra Zabukovec Baruca, Žana Čivre, 2022, original scientific article Abstract: In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided. Keywords: uniqueness, destination, unique attributes, tourism experience Published in RUP: 03.11.2023; Views: 342; Downloads: 4 Full text (185,17 KB) |
2. A destination's social sustainability : linking tourism development to residents's quality of lifeEmil Juvan, Eva Podovšovnik, Miha Lesjak, Jasmina Jurgec, 2021, original scientific article Keywords: sustainable tourism, social sustainability, quality of life, residents, destination Published in RUP: 01.12.2021; Views: 964; Downloads: 41 Full text (182,96 KB) |
3. Erasmus+ mobility : empirical insights into Erasmus+ tourists' behaviourMiha Lesjak, Emil Juvan, Eva Podovšovnik, 2020, original scientific article Abstract: Erasmus+ students represent a large sub-segment of educational tourists, making this segment an attractive market for universities as well as destination marketing organisations. Unfortunately, very little is known about Erasmus+ students' travel behaviour; hence the present study aims at extending empirically supported knowledge about travel behaviour of students during their Erasmus+ mobility. Data was collected via an online survey among all Erasmus+ enrolling students in the academic year 2016/17 in Slovenia. The results show that 93% of the participants travelled during theirmobility. The level of studies aswell as gender affect students' travel behaviour, making the two characteristics immediately useful attributes when targeting Erasmus+ travellers. Based on perceived destination attributes, male students predominantly seek cities with attractive nightlife but female students look for easily accessible cities, which are safe and offer attractive cultural sites. These findings suggest that tourism providers, destination tourism organisations and universities should work hand in hand when designing personalised tourism experiences and their promotion among Erasmus+ students. This is crucial during the phase of planning Erasmus+ mobility, when students choose their destination and host university, as well as during students' Erasmus+ mobility, because Erasmus + students travel during their student mobility. Keywords: Erasmus+ mobility, education, international students, destination attributes, tourist behaviour Published in RUP: 30.11.2021; Views: 878; Downloads: 42 Full text (180,20 KB) |
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5. Visitor structure as a basis for destination repositioning : the case of a North Mediterranean destinationHelena Nemec Rudež, Gorazd Sedmak, Ksenija Vodeb, Štefan Bojnec, 2014, original scientific article Keywords: turistične destinacije, severno sredozemska destinacija, motivatorji potiska, poletna sezona, turizem, Portorož, 3S destinations, North Mediterranean destination, push motivations, summer season Published in RUP: 21.12.2015; Views: 3552; Downloads: 36 Link to full text |
6. Erasmus student motivation, why and where to go?Miha Lesjak, Emil Juvan, Elizabeth M. Ineson, Matthew H. T. Yap, Eva Podovšovnik, 2015, original scientific article Keywords: Erasmus, mobility motive, destination choice motive, European student, International study mobility Published in RUP: 15.10.2015; Views: 4446; Downloads: 164 Link to full text |
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