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Metaphors in political discourse from a cross-cultural perspective
Silva Bratož, 2014, original scientific article

Abstract: The paper focuses on various ways in which metaphors in political discourse reflect the cultural and linguistic environments from which they emerge. It discusses conceptual metaphors and their linguistic realisations in popular pre-election discourse in English, German, and three Euro-Mediterranean languages (i. e. Slovene, Italian and Croatian). One of the main aims of the paper is to present a contrastive analysis model which combines quantitative and qualitative methods on the one hand, and top-down and bottom-up approaches to metaphor research on the other. Reference will be made to the results of a case study based on the contrastive analysis of a corpus of pre-election articles related to the American elections in 2008 which has been undertaken to validate the proposed model. Itwill be argued that while the selected languages conceptualise elections in similar ways, there are also significant variations which have cultural implications.
Keywords: konceptualne metafore, predvolilni diskurz, kontrastivna analiza, medkulturne razlike, conceptual metaphors, pre-election discourse, cross-cultural differences, contrastive analysis
Published in RUP: 14.10.2015; Views: 4162; Downloads: 107
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15.
Vpliv kulture na mednarodno poslovanje v turizmu : diplomska naloga
Saša Momirski, 2013, undergraduate thesis

Keywords: kultura, dimenzije kulture, Hofstede, medkulturne razlike, turizem
Published in RUP: 10.07.2015; Views: 3111; Downloads: 186
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16.
Vpliv kulturnih razlik na poslovna pogajanja
Maja Kosjer, 2006, undergraduate thesis

Keywords: poslovna pogajanja, poslovno partnerstvo, poslovni odnosi, Kitajska, medkulturne razlike, vrednote, tradicija, diplomska dela
Published in RUP: 15.10.2013; Views: 4617; Downloads: 126
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17.
Vpliv kulture na mednarodno poslovanje
Josip Poklukar, 2007, undergraduate thesis

Keywords: kultura, pomen kulture, medkulturne razlike, mednarodno poslovanje, poslovno komuniciranje, pogajanja, turizem, turistični delavci, diplomska dela
Published in RUP: 15.10.2013; Views: 5474; Downloads: 194
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18.
Vpliv medkulturnih razlik na komuniciranje pri poslovanju turistične agencije
Marko Kosednar, 2011, undergraduate thesis

Keywords: komuniciranje, kultura, medkulturne razlike, turizem, turistične agencije, poslovanje
Published in RUP: 15.10.2013; Views: 3057; Downloads: 136
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19.
Analiza medkulturnih razlik in njihov vpliv na uspešnost mednarodnega podjetja
Anton Čadež, 2008, undergraduate thesis

Keywords: kultura, medkulturne razlike, komuniciranje, mednarodno poslovanje, management
Published in RUP: 15.10.2013; Views: 3712; Downloads: 206
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20.
Cultural and technological influences on global business
2013, scientific monograph

Abstract: "This book emphasizes the importance of deeply exploring developing cultures and technologies and their effects on the business sector"--Provided by publisher
Keywords: podjetja, mednarodno sodelovanje, management, medkulturne študije, mednarodna trgovina, informacijska trgovina
Published in RUP: 15.10.2013; Views: 2943; Downloads: 121
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